[Hiring] Direct Response Copywriter @AlgaeCal

Role Description

Salesman With A Keyboard: You write to make people act. You know how to find the big idea, enter the conversation already happening in the customer’s head, and build a persuasive case from headline to call to action. You can turn a clinical study, customer frustration, product USP, or half-formed brief into a promise people want, proof they believe, and an offer that feels too good to ignore. You understand leads, mechanisms, objections, risk reversal, urgency, and the difference between copy that sounds good and copy that sells. Because the work isn’t finished when the sentence is polished. It’s finished when the customer responds.

If that sounds like you, here’s your next big opportunity:

We want a Direct Response Copywriter to help us write high-performing, conversion-focused copy across:

• Ads
• Emails
• Sales pages
• Social media
• Video scripts
• Blogs

Small print here ⇒ We’re looking for a direct response copywriter. So if you can’t show us examples of direct response copywriting this isn’t the role for you.

This job will give you ALL the feels:

• We create clinically supported, natural solutions for some of the biggest health challenges women over 40 face today.
• Your words will help more women discover those solutions.
• Your copy will help a menopausal woman understand her body better, feel more confident in her choices, take action, and maybe even change the way she thinks about her health, her future, and what’s possible for her.

If that excites you, you’ll find no better place to continue your copywriting career than here.

Qualifications

• Solid direct response experience with a portfolio showcasing ads, emails, and sales pages that converted effectively.
• A Makepeace-like ability to turn product features into customer benefits.
• A brain that can find the story in the science, connecting ingredients, doses, mechanisms, and results in a clear and persuasive manner.
• A performance-driven approach to writing, focusing on metrics like CTR, CVR, CPA, open rate, click rate, rankings, traffic, and revenue.
• The ability to write both short and long copy effectively.
• A healthy respect for compliance, claims, and accuracy in the health space.
• The ability to use AI tools without letting AI dictate your work.
• A collaborative, receptive attitude towards feedback from team members.
• A genuine curiosity about the customer and her needs.

Other Qualities You’ll Need

• You’re humble — putting the team and others’ needs ahead of your own.
• You’re hungry — eager to learn more, improve your craft, and keep getting sharper.
• You’re people smart — a thoughtful, communicative, and generous teammate.

Requirements

Now, time to be honest: is this really you? If you’re nodding your head and feeling that flutter of excitement, then we can’t wait to hear from you.

Benefits

• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches if you work from our Vancouver office
• Incredible dog-friendly Yaletown office one block from SkyTrain
• Remote working is okay with us too
• A supportive team culture that values hard work and fun

How To Apply

So, do you have what it takes to become the next member of Team AlgaeCal? Job opportunities like this don’t come along often, and we’ve got a lot to offer our successful applicant.

Please respond to this advertisement with your resume, cover letter, and writing sample. Write a cover letter addressing:

• Why are you the best Direct Response Copywriter for this role? Give quantifiable examples of related achievements.
• Describe why you fit perfectly with our values.
• What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?
• Tell us about your direct response copywriting training.
• What are the last three books you’ve read?
• What do you do for fun?
• Explain what you’re doing now for a job.

Upload your cover letter and resume together as one file. Must attach a piece of copy you’ve written, specifically a direct response sales page that demonstrates your understanding of direct response marketing.

We want to see the results it produced, if available. Yes, our hiring process is challenging, but it’s our way of selecting the best.

Click the “Apply Now” button on this page and upload your cover letter, resume, and writing sample. Note: Applications without a cover letter will not be read!

We are looking to hire as soon as we find the right person, so act quickly and you can expect a prompt response.