[Hiring] Direct Response Copywriter @KittySpout

Role Description

KittySpout / DoggySpout is looking for a Performance Creative Strategist to join our team! As our creative strategist, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a heavy focus on Meta VSLs, UGC ads, and high-converting direct response ads - short and long form - that scale across our paid channels.

• Manage the full creative process (from scripting all the way to final creative) to produce high converting creatives on an ongoing basis.
• Drive measurable improvements in core advertising metrics across digital channels with improved creatives.
• Script Direct response creatives.
• Use data from creative performance on Meta to dissect, analyze and improve upon our creatives to continuously improve performance across our creatives.
• Work with our marketing team to come up with new creative concepts and ideas.
• Conduct strategic customer and competitor research to better optimize creative efforts.
• Provide creative reports on a monthly and quarterly basis.
• Decide on the next steps needed to scale Meta Ads further through better creative.
• Produce a minimum of 15 ad briefs per week, maintaining volume and quality simultaneously — without being chased.

Qualifications

• Direct Response Expertise: 3+ Years Experience with performance creative for DTC brands or working at a creative agency is a must.
• Strong analytical skills with hands-on experience interpreting performance data from platforms such as Northbeam, Facebook Ads, leveraging spreadsheets and reporting tools to extract insights, inform strategy and communicate campaign ideas and results.
• Excellent cultural fit as per our values.
• Proven VSL copywriting experience on DR / performance brands.
• Deep DTC Experience: You can name the brands and the spend levels behind your work — not just categories.
• Meta VSLs: Proven experience with both short and long form Meta VSLs. Long form is the bulk of what we run.
• AI Stack: You run a current AI stack in production — not one you tried once.
• Deep fluency with DTC and modern consumer brands.

Requirements

• Fully remote.
• Fluent in English.
• No issue working overtime or on the weekends if needed. You wouldn't know what to do with your free time if you were working less. You are passionate about your work.
• Are excited to play a big role in scaling the company and work closely with the founders.
• Output: You deliver volume and quality in the same week, without being chased.

Benefits

• Generous performance bonus structure.
• Salary Expectation: USD $3,000 - $6,000 per month base (based on experience and expertise) + percentage of ad spend bonus structure.

How Our Hiring Works & How We Operate

• We review applications on a rolling basis and keep strong candidates in our talent bench.
• Our process has three stages:
  • (1) Application Review + Screening - we assess your background and experience to confirm mutual fit.
  • (2) Technical Interview + Creative Brief - a short practical exercise so we can see how you think and work.
  • (3) Culture Fit Interview - a final conversation with the founder to make sure this is the right team for you and you're the right person for us.
• KPIs and performance targets will be defined together before your start date so expectations are crystal clear from day one.