[Hiring] Digital Content Producer @Rosalind Franklin University of Medicine and Science

Role Description

The Digital Content Producer develops, writes, edits and optimizes compelling, audience-focused content that advances Rosalind Franklin University's brand, supports institutional priorities and strengthens engagement across digital communications channels. As a member of the Communications team within the Division of Marketing and Brand Management, the position translates complex academic programs, research, institutional initiatives and university priorities into clear, accessible and engaging content.

Reporting to the Director of Content Strategy, the Digital Content Producer collaborates with communications, marketing and digital team members, as well as academic and administrative partners, to produce content for the university website, landing pages, digital campaigns and other institutional communications.

• Develop, write, edit and optimize compelling, audience-focused content for the university website, academic programs, institutional news, digital campaigns, landing pages and other communications channels.
• Translate complex academic programs, research, institutional initiatives and university priorities into clear, engaging and accessible content for diverse audiences.
• Collaborate with Communications team members to identify, develop and produce stories that advance the university's brand, institutional priorities, enrollment and engagement goals.
• Work with faculty, staff, students and other subject-matter experts to gather information, conduct interviews and develop accurate, compelling content.
• Apply user experience (UX) writing principles to improve website content, navigation, calls to action and other digital experiences.
• Adapt and repurpose content for multiple communications channels, audiences and formats.
• Ensure content aligns with the university's brand identity, editorial standards, and established voice and tone, including AP style and university editorial guidelines.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
• Three to five years of progressively responsible professional experience in digital content strategy, web content development, copy editing, UX writing, or a related area.
• Demonstrated experience developing clear, concise, user-centered content for websites and other digital channels.
• Demonstrated ability to translate complex information into accessible and engaging content for diverse audiences.
• Working knowledge of digital accessibility principles and applicable standards, including Section 508 and WCAG 2.1 AA, as they relate to web content, headings, links, navigation, forms, and multimedia.
• Demonstrated ability to work collaboratively with diverse stakeholders and manage multiple projects, priorities, and deadlines in a complex organization.
• Strong writing, editing, proofreading, communication, and interpersonal skills.

Requirements

• Expertise in digital content development, web writing, UX writing and digital storytelling.
• Expertise in user-centered digital experiences, information architecture and principles of web usability.
• Knowledge of search engine optimization (SEO), answer engine optimization (AEO), content performance measurement and digital analytics.
• Knowledge of digital accessibility standards and best practices.
• Familiarity with large language models (LLMs), generative AI, agentic AI and emerging AI-assisted content development and optimization tools.
• Excellent writing, editing, proofreading and storytelling skills, with the ability to adapt content for different audiences, channels and levels of subject-matter expertise.
• Ability to interpret analytics and translate data into practical content recommendations and improvements.
• Ability to apply established editorial standards, content governance practices and workflows while maintaining productive relationships with campus content contributors.
• Strong project management, organizational, collaboration and stakeholder-management skills.
• Ability to exercise sound judgment, manage competing priorities and work effectively in a collaborative, deadline-driven environment.
• Ability to communicate complex concepts clearly and translate technical or specialized information into engaging, accessible content for diverse audiences.

Benefits

• Medical, dental, and vision plans.
• Paid parental leave.
• Short term and long-term disability plans.
• Life insurance.
• Flexible spending accounts.
• 403(b)-retirement plan with an 8% employer contribution after 2 years of service.
• 3 weeks of vacation/personal leave.
• 15 sick days.
• 9 paid holidays, paid winter break, plus two floating holidays.