Role Description
A Creative Copywriter will support Senior Copywriters, ACD, and CD in developing multi-channel creative & copy that aligns with our clients’ overall brand strategies. This individual enjoys flexing their creativity and consistently levels-up the content and storytelling for a roster of primarily automotive clients. A Copywriter thrives in an agile environment, has a passion for creating their best work, possesses a can-do attitude, and is a driven self-starter.
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Write compelling, error-free content that aligns with client expectations and strategies.
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Develop engaging, on-brand copy across a broad range of mediums, including but not limited to:
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Direct Mail
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Shoot-Based Scripts (From Scratch & Repurposed)
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Radio Scripts
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Email
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Live Reads
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USP/Taglines
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Landing Page Copy
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Branded Marketing Copy
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Creative Brainstorming
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Email Copy
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Social Media Copy
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Choose/Create Quarterly Concepts for Clients.
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Research industry trends, terminology, and competitive landscape to demonstrate subject-matter expertise in your writing.
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Ensure projects are delivered on time and in line with the clients’ brands & expectations.
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Responsible for coordinating props with production team.
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Strong communication with team, account managers, editors, and client services to ensure we hit our flight dates.
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Make sure all scripts are submitted to pre-production on time, if applicable.
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Utilize Workfront proficiently and keep all project statuses up-to-date.
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Help perform the Senior Copywriter role in their absence (proof, manage out of office list).
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Adhere to processes and procedures set forth by the Creative Leadership Team.
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Understand & utilize Workfront to document all work and proofs.
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Communicate clearly and adhere to Stream’s 1-hour response policy.
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Take direction and feedback from management.
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Understand automotive compliance guidelines and regulations on creative execution.
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Attend monthly creative department meeting & weekly town hall.
Qualifications
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Bachelor’s Degree in Marketing, Media, Journalism, Newspaper, or related field.
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2+ years of experience in copywriting at an advertising agency, media company or high-profile brand.
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Experience in automotive a plus.
Requirements
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Up to date on the latest marketing trends.
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Professional, dependable, strong work ethic, detail-oriented, self-motivated.
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A visual thinker – envision copy on the page or screen, understand scanability and information hierarchy.
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Stay informed of current client & manufacturer campaigns and assist in the coordination of necessary content across multiple pieces.
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An eye for detail and a dedication to quality.
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Approaches problem solving proactively and in a professional manner.
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Work well under deadlines & perform multiple tasks simultaneously.
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Self-motivated with a high level of initiative and follow-through.
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Experience taking ideas and solutions from concept to implementation in a way that motivates consumers to fall in love with a brand, product, or idea.
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Conceptual mind able to collaborate with marketing teams, creative teams, and clients.
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Proven strength contributing to the creative process and providing strategic solutions.
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Finds a way to continue to be creative & innovative in our regulated industry – strive for atypical automotive advertising concepts.