[Hiring] Copywriter, eCommerce @Blueprint

Role Description

We’re seeking an E-Commerce Copywriter to join the growing Blueprint team. You’ll work cross-functionally with Shopee, Amazon, social, email, storefront, product marketing, R&D, and legal stakeholders to help our products and protocols stand out from the pack.

Blueprint products are backed by population-level research, with rigorous 3rd party testing and best-in-class ingredients. You’ll help communicate the value of our brand and individual products to potential customers.

You’ll distill the story of each product into essential copy lines that help our customers make the best possible decisions for their health.

Position Responsibilities

• Work with legal and R&D teams to develop compelling, legally compliant claims for our products and protocols.
• Work with product marketing to develop competitive differentiators.
• Distill claims into storytelling beats for PDPs (Marketplaces, Shopify etc), Landing pages, product-focused emails, and more.
• Collaborate with relevant teams to maintain and implement best practices for search engine optimization (SEO) research to help increase the visibility of our content in search.
• Ideate and propose ideas that showcase concepts and copy across different platforms.
• Collaborate with the SEM and paid social team for product and protocol ads.
• Promotional & Campaign Copy for Launches, campaigns.
• Collaborate with marketing to ensure copy aligns with funnel strategy and brand messaging.
• Support ad creative copy when needed, in close coordination with the marketing team.
• Maintain brand voice and standards.
• Evolve brand voice guides for the brand.
• Maintain distinct branded voice consistency.
• Own and curate a living brand voice library, capturing signature quotes to fuel consistent, authentic content at scale.
• Ensure all written output across vendors, contractors, and the internal team reflects established brand standards.
• Flag copy that feels off-brand and offer clear corrective direction.
• Use AI tools to accelerate first drafts, explore copy variations, and stress-test hooks.
• Build and maintain prompt libraries and writing frameworks that increase team output speed.
• Identify where AI can reduce low-value writing time without compromising quality or voice integrity.

Position Results

• Consistent, on-voice written output across every active platform.
• Copywriting measurably reflected in engagement, click-through data, and conversion data.
• Scripts and long-form written assets are delivered on time without bottlenecks.
• Brand voice guides are documented, maintained, and actively used by the team.
• AI is embedded in the writing workflow, increasing output speed without reducing quality.

Qualifications

• 3-5 years of agency or in-house copywriting experience.
• A portfolio of compelling, short-form copywriting work, ideally for brands in the health and wellness space.
• An ability to distill complex scientific principles into concise value statements.
• A demonstrated history of writing high-performing copy with a measurable impact on conversion.
• Ability to craft LLM and search-engine-friendly copy that sounds like a real human being wrote it.
• Ability to tell a riveting story in which every single syllable is essential.
• Experience writing in a regulated industry, preferably health and wellness.
• Experience working with UGC creators.

Preferred Skills

• SEO copywriting experience.
• Experience in nutrition, longevity science, or pharmaceutical industries.
• Experience working across storefront and paid media.