[Hiring] Copywriter @Knitwell Group

Role Description

The Copywriter is responsible for the concept, development, and implementation of creative, seasonal, and promotional copy for Ann Taylor Marketing. The Copywriter understands the brand positioning and voice to express each season's important fashion/cultural trends in a compelling, original, elevated, and accessible way.

• Demonstrate expertise translating brand and marketing strategy into compelling copy
• Ensure consistency and adherence to Ann Taylor copy standards; Maintain high standards for writing and proofreading
• Continually evolve overall best practices and writing processes to achieve a high level of efficiency and proficiency
• Effectively manage production workflow
• Write informative and compelling marketing copy across channels and categories
• Use a variety of writing styles to engage diverse audiences across both print and digital
• Work under tight deadlines with excellent attention to detail, as well as with a holistic vision
• Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels
• Collaborate with design partners to work conceptually from beginning stages to final execution
• Expert knowledge of promotionally driven messaging through effective direct response engagement best practices
• Stay on top of best practices and trends with other brands and retailers, specifically customer relationship marketing tactics and trends
• Confidently express point of view regarding the direction of copy and advertising
• Experience with Email and Promotions copywriting preferred

Qualifications

• Bachelor’s Degree in English, journalism, communications, or advertising
• Minimum 3 years’ experience copywriting in advertising, direct marketing or publishing
• Background in fashion ecommerce/editorial; Extensive working knowledge of current trends, style, culture, and language of fashion world
• Creative work portfolio
• Ability to think strategically about interactive design, advertising, media, and audience
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics, and typography
• Experience in developing direct response concepts, email marketing, and direct mail
• Ability to work independently as well as partner with others and work well within a team
• Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines
• Superb organizational skills with meticulous attention to detail
• Self-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor)
• Outstanding written and verbal communication skills; Excellent editing and proofreading skills; Ability to self-edit and sense-check text
• Email, Promotional, Online/Social media copywriting with curiosity to learn more
• Proficiency with Word/Google Docs; Experience with database tools; Knowledge of Internet technology

Company Description