[Hiring] Content Writer / Copywriter @Pavago

Role Description

Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.

Responsibilities

• Content Creation:
  • Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
  • Produce copy for ads, email campaigns, and sales collateral.
  • Ensure all content aligns with brand voice, style, and tone.
• SEO & Optimization:
  • Research keywords and incorporate SEO best practices into writing.
  • Collaborate with SEO specialists to optimize for search intent and ranking.
  • Update existing content to maintain freshness and relevance.
• Research & Subject Expertise:
  • Conduct in-depth research on industry topics, competitors, and trends.
  • Interview subject matter experts (SMEs) for thought leadership content.
  • Translate complex topics into clear, engaging copy.
• Editing & Quality Assurance:
  • Proofread for grammar, clarity, and consistency.
  • Ensure deliverables are accurate, plagiarism-free, and error-free.
  • Maintain content calendars and deliver work on time.
• Collaboration:
  • Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
  • Incorporate stakeholder feedback into revisions while maintaining brand integrity.
• Performance Tracking:
  • Monitor content performance using Google Analytics, HubSpot, or similar tools.
  • Provide recommendations to improve engagement, conversions, and SEO rankings.

Qualifications

• Strong storyteller with a flair for persuasive and engaging writing.
• Skilled at tailoring tone and style for different audiences and formats.
• Organized multitasker who can manage multiple assignments and deadlines.
• Curious researcher who thrives on learning new industries and topics.

Requirements

• 2+ years professional writing or copywriting experience.
• Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
• Proficiency with Microsoft Office/Google Workspace.
• Strong research and editing skills.

Ideal Experience & Skills

• Background writing for B2B SaaS, marketing agencies, or professional services.
• Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
• Experience writing conversion-focused copy (ads, landing pages, email sequences).
• Knowledge of content management systems (WordPress, HubSpot).

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio Review + Practical Task (e.g., draft a blog intro and ad copy for a sample product)
• Client Interview with Marketing Leadership
• Offer & Background Verification