[Hiring] Content Writer @UpGuard Inc.

Role Description

You’ll be a key member of UpGuard’s Growth Squad, focused on driving organic growth. Based in South Africa and reporting to the Content Writer Manager, you’ll write high-quality content that answers the real questions our prospects and customers are asking, from in-depth articles to comparison and competitor pages on our website.

How people find answers has changed dramatically with the rise of LLMs and AI search engines, and this role is central to making sure UpGuard shows up with content that’s genuinely helpful and conveys authority and trust. Working closely with the Growth Marketing team, you’ll turn research and briefs into accurate, authoritative content, and keep our existing content fresh and competitive.

• Write high-quality, genuinely useful content that answers the real questions our prospects and customers are asking.
• Turn cybersecurity and risk concepts into content that’s accurate, insightful, and a pleasure to read.
• Refresh and improve existing articles and pages so they stay accurate, current, and genuinely helpful.
• Write and maintain comparison and competitor pages that are accurate, fair, and persuasive.
• Publish and format your content in our CMS, including headings, metadata, internal links, and image alt text.
• Work with the Growth Marketing team to review how your content performs and use those insights to make the next piece even better.
• Ensure every piece of content adheres strictly to the UpGuard brand Voice and Tone.

Qualifications

• 3+ years of professional content writing experience, including writing content optimized for search, ideally within the B2B SaaS or Cybersecurity domain.
• A portfolio of content you’ve written that answers real audience questions, such as long-form articles, comparison pages, or other search-focused content.
• A solid understanding of SEO and how it’s evolving with AI search, including search intent, keyword usage, content structure, internal linking, and metadata.
• Hands-on experience uploading and formatting content via a website CMS.
• Demonstrated ability to translate complex technical or risk management concepts into clear, engaging and authoritative content.
• Exceptional written and verbal communication skills, with an unwavering commitment to editorial quality, consistency and accuracy.
• Proven ability to manage multiple pieces of content at once in a fast-paced environment, working from briefs with a high level of independence.
• Strong collaborative spirit, capable of working effectively with web, growth and creative teams.
• Fluency in English (verbal and written), our primary working language, with a base of operations in South Africa.

Requirements

• Experience writing content that drives measurable traffic and leads for a business.
• A background in cybersecurity, vendor risk, or third-party risk management.
• Confidence using AI tools in your writing process, including refining and elevating AI-generated drafts into accurate, high-quality, human content.

Benefits

• Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being.
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard.
• $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance.
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
• 18 weeks paid Parental Leave: Irrespective of parenting role.
• Personal Leave Allowance: This includes sick & carer’s leave.
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance.
• Top-spec hardware: All team members will be provided with top-spec laptops for their role.
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work.