[Hiring] Content Strategist @Better-Pros

Role Description

Are you a strategic and creative professional who enjoys translating technical products into clear, compelling brand messaging? We're looking for a Content Strategist / Copywriter to join one of our clients based in Georgia. You'll help build and manage the marketing voice of a technology solution, working closely with product experts and the Email & Outbound Specialist to ensure consistent messaging across channels.

This is a flexible remote opportunity, ideal for someone who can move fluidly between brand strategy, copywriting, content planning, and basic visual production, while working within a structured review and approval process.

What you'll do:

• Review and understand the product, audience, terminology, use cases, and competitive context, developing the initial brandscript in collaboration with the internal team.
• Define product positioning, tone of voice, narrative, messaging pillars, and key differentiators.
• Translate complex or technical information into accessible and persuasive marketing language.
• Build and manage a monthly editorial calendar, planning content aligned with business-development and lead-generation goals.
• Write LinkedIn and X posts, along with copy for carousels, technical infographics, social graphics, and short-form video scripts.
• Adapt technical product information into different content formats, applying SEO principles from the start.
• Create or adapt social media graphics and carousels using tools such as Adobe Creative Cloud, Figma, or Canva.
• Set up and manage content scheduling through Metricool and organize workflows through Monday.
• Maintain an organized content library and coordinate content themes with the Email & Outbound Specialist.
• Track basic content performance and contribute insights and recommendations for future content.

Qualifications

• Proven experience in content strategy, brand messaging, and copywriting.
• Experience developing content for B2B companies.
• Ability to understand and communicate technical products or services.
• Experience creating social content for LinkedIn.
• Strong written English, ideally at a native or near-native level.
• Previous experience working with US-based clients or audiences.
• Ability to build an editorial calendar and manage multiple deliverables.
• Basic graphic-design and content-production capabilities.
• Strong attention to detail and ability to follow an approval process.
• Ability to work independently while remaining aligned with a broader strategy.

Requirements

• Experience working with technology, SaaS, landscaping, golf, construction, architecture, engineering, or related industries.
• Experience creating messaging frameworks or brandscripts.
• Experience producing short-form video content.
• Knowledge of X as a B2B communication channel.
• Understanding of SEO copywriting.
• Familiarity with demand generation, outbound marketing, or sales enablement.

Benefits

• Competitive compensation.
• Flexibility.
• Constant learning and growth.
• Opportunity to work anywhere you want with one of our +130 active clients across the United States.