[Hiring] Content Strategist @Instasks App platform

Role Description

We are looking for a Content Strategist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts.

Content Strategist responsibilities include:

• Publishing our monthly newsletter
• Tracking website traffic and user engagement
• Generating new blog post topics
• Ensuring our web content is on brand and adds value to existing and potential customers

Responsibilities

• Manage our editorial calendar to ensure timely publication
• Assign blog posts to writers
• Identify gaps in our content and recommend new topics
• Create style guides to use as a reference
• Proofread and edit written pieces before publication
• Schedule social media posts
• Conduct keyword and SEO research to understand customers’ needs
• Monitor web traffic and engagement (e.g. conversions and bounce rates)
• Coordinate with marketing and design teams to illustrate articles
• Follow industry-related news and generate ideas around trending topics
• Review and update published content as needed

Qualifications

• Proven work experience as a Content Strategist, Content Manager or similar role
• A portfolio of published articles
• Experience in project management is a plus
• Knowledge of Content Management Systems, like WordPress
• Basic understanding of HTML and web publishing
• Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
• Experience using social media for business
• Solid writing and editing skills in English
• Time-management skills
• Ability to guide and motivate team members
• BSc in Marketing, Journalism or a relevant field

Requirements

• Requires working from detailed instructions and occasional independent decision-making
• Ability to read, analyze and interpret documents such as safety rules, operating and maintenance instructions, or procedural manuals

Benefits

• Build your future with a secure & safe platform
• Be your own boss by choosing the TASKS that best suit your schedules
• Build your income to help increase your revenue
• Book tasks that are within a 15-mile radius
• Health & well-being of clients and providers are our highest priorities