[Hiring] Content & SEO Writer @Walbrook Institute London

Role Description

As part of the Growth Team, the Content and SEO Writer will be responsible for the regular production of content to scale our organic reach, delivered through engaging and optimised on brand content for use across our marketing channels. You will report to the Senior Content Marketing Manager. This is a remote role; however, we would require the successful post-holder to attend meetings and/or workshop activities on-site at our London Office where necessary.

Key Responsibilities

• Content Production:
  • Write high-quality, SEO-focused insight articles and other marketing content in line with briefs provided by the Senior Content Marketing Manager and/or SEO Manager.
  • Produce clear, engaging and well-structured content aligned to search intent and brand tone of voice.
  • Confidently understand course portfolio so that any references to our programmes are accurate, relevant and never misleading.
  • Ensure consistency in tone, style and messaging across all outputs.
  • Adapt writing style as required by brief, including ghost writing.
  • Manage multiple pieces of content in parallel to meet agreed deadlines.
  • Take and act on editorial feedback, iterating quickly to meet quality standards.
• SEO Optimisation:
  • Apply on-page SEO best practice across relevant content.
  • Work within tools such as Surfer SEO or similar platforms to optimise content.
  • Refine and improve content based on performance insights and feedback from the SEO Manager.
• Content Updates and Maintenance:
  • Support updates and improvements to existing SEO content.
  • Implement quick wins to improve search rankings and organic performance.
  • Ensure content remains accurate, relevant and aligned to current strategic priorities.
• Editing and Quality:
  • Review and edit content produced by subject matter experts and other contributors, ensuring it meets the required standard for tone, clarity and SEO alignment before publication.

Qualifications

• Demonstrable knowledge of on-page SEO principles and search intent.
• Proven experience in SEO content writing, including articles designed to rank in search.
• Experience working from structured SEO content briefs.
• Strong writing and editing skills, with the ability to produce clear, engaging content at pace and volume.
• Ability to manage multiple pieces of work in parallel and deliver reliably to deadlines.

Requirements

• Degree-level education or equivalent professional experience in marketing, communications, journalism or a related field (desirable).
• Experience using an SEO content optimisation tool, for example, Surfer SEO or similar (training will be given).
• Experience in higher education, online learning or a related sector (desirable).
• Experience editing or reviewing content produced by others (desirable).

Benefits

• Company pension plan.
• Private medical insurance.
• Life insurance.
• Perkbox membership.
• Work Your Way - flexibility that works for you.
• Generous holiday entitlements, increasing with length of service.
• Excellent maternity & paternity policies.
• Volunteering days.
• Birthday day off.
• Wellbeing Group programmes.
• Twice a year "wellbeing pass" to allow time for yourself.
• Employee Assistance Programme (EAP).