[Hiring] Content Director @CIEE Inc

Role Description

As Content Director, you will lead CIEE's content strategy, creative production, and social storytelling for the BridgeUSA division. You will manage a small, high-output creative team, including:

• Copywriter
• Graphic designer
• Video content creator
• Social and community interns

You will be accountable for:

• What the team produces
• How fast it moves
• How consistently it represents the CIEE brand

This is a builder's role where you will:

• Sourcing and scaling authentic participant and employer stories
• Bringing user-generated content into the mix through our ambassador program
• Looking for practical ways to use AI to increase output without diluting quality

Key responsibilities include:

• Developing and owning the annual content strategy aligned to growth priorities across participant recruitment, employer engagement, and brand awareness
• Managing the content calendar across all Direct markets and U.S. recruitment initiatives
• Leading production of participant stories, testimonials, user-generated content, employer success stories, and partner content
• Managing, coaching, and developing the creative team
• Establishing content production workflows, creative intake, prioritization, and quality standards
• Owning brand consistency across all channels, markets, and partner-facing materials
• Partnering with B2C and B2B marketing leads and sales teams to create high-converting assets
• Owning organic social strategy and the central channel calendar
• Building ambassador and alumni content programs
• Identifying and implementing opportunities for AI-assisted content creation
• Managing freelance and contract creative resources
• Measuring and reporting content performance

Qualifications

• Bachelor's degree in communications, journalism, marketing, or a related field required
• Minimum 7 to 10 years of content, editorial, or creative production experience
• Minimum 3 years of experience managing creative talent
• Portfolio demonstrating multi-channel content that drove measurable engagement or conversion
• Experience overseeing video and photo production from concept through delivery
• Demonstrated ownership of brand standards across multiple markets or business lines
• Working familiarity with Adobe Creative Cloud, Figma, and project management tools such as Asana or Monday
• Practical experience applying AI tools to content production, adaptation, or localization
• Ability to prioritize ruthlessly and say no with a reason when capacity is full
• Strong verbal and written communication skills required
• Ability to work with remote field staff and colleagues across multiple time zones
• Innovative, creative, and flexible to a changing environment
• Tolerance for ambiguity and a sense of humor
• A passion for CIEE's mission and global exchange

Requirements

• Background check, reference check, and education and employment verification will be conducted as conditions of employment

Benefits

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on eligibility rules)
• CIEE Study Abroad Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental, and vision)
• Flexible Spending Accounts/Health Savings Account (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)