[Hiring] Associate Branded Content Editor @Babylist

Role Description

As an Associate Branded Content Editor, you’ll own the execution of high-volume branded content across Babylist’s platforms—writing, editing, and producing work that is accurate, on-brand, and delivered on deadline. This role sits at the center of our branded content engine, where speed and quality both matter.

• Create short-form branded content across formats like email, onsite placements, product pages, and custom content.
• Build repeatable systems that make this work faster and more consistent.
• Use tools like ChatGPT, Claude, or Gemini to draft, refine, and repurpose content.
• Partner closely with editors, producers, PMs, and sales to manage multiple assignments and adapt quickly to feedback.

This is not a purely creative writing role. The work is fast, iterative, and detail-heavy—you’ll need to be comfortable producing high volumes of content, working within defined formats, and using AI as a core part of your workflow without compromising quality.

Qualifications

• 2+ years in editorial, branded content, or digital media, with direct experience writing and editing short-form, high-volume content across multiple formats.
• Exceptional writing and editing skills, with the ability to adapt tone and structure quickly across channels (email, onsite, product, and promotional content).
• Hands-on experience using large language models (e.g., ChatGPT, Claude, Gemini) to draft, edit, and refine content in a production environment.
• Strong prompt-writing skills, with experience guiding AI outputs to match specific brand voice, format, and quality standards.
• Experience building repeatable workflows using AI tools or automation (e.g., Zapier, custom GPTs) to increase content production speed and consistency.
• Comfortable working in CMS platforms and project management tools (Asana preferred), managing multiple assignments and deadlines simultaneously.
• Highly detail-oriented, with a track record of catching errors and ensuring accuracy across high-volume content production.
• Comfortable operating in fast-paced, deadline-driven environments, where priorities shift and feedback cycles are tight.
• Natural inclination to use AI in your work.

Requirements

• Write and edit branded content across formats including email, onsite placements, product pages, and custom content—ensuring accuracy, clarity, and alignment with Babylist voice.
• Execute revisions quickly based on internal, client, and legal feedback while maintaining quality under tight deadlines.
• Build and refine prompt frameworks that enable consistent, on-brand AI-generated content across formats.
• Develop lightweight AI-assisted workflows that reduce manual production time and increase content output.
• Identify bottlenecks in content creation and implement process improvements that increase team efficiency.
• Repurpose content across platforms using AI tools, adapting structure and tone while maintaining consistency.
• Build and publish custom content in CMS tools, including managing redirects and updating live content.
• Maintain tracking systems and workflows (e.g., Asana, content trackers), ensuring visibility into deadlines, deliverables, and progress.
• Partner with cross-functional teams (editors, producers, PMs, sales) to deliver branded content that meets client and business goals.

Benefits

• Competitive salary with equity and bonus opportunities.
• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Remote work stipend to set up your office.
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.