[Hiring] Advertising Creative Data Evaluator @TEKsystems

Role Description

The client is working to enhance creative advertising within their originals programming. We are looking to create a golden data set for AI generated ad copy for various advertisers looking for placements within Amazon originals. In this role you will be responsible for evaluating advertising copy generated by a large language model (LLM) to ensure that it meets their benchmark in quality, structure, brand voice adherence, brand guidelines, and contextual relevance between the advertised brand and content.

• Ad copy annotation and quality review of generated advertising copy.
• Evaluating copy against an existing Amazon-provided rubric, while also providing feedback and recommendations to improve that rubric.
• Creating and validating golden datasets and benchmark annotation sets to support quality measurement and future model development.
• Performing copy rewrites when necessary, with rewrites confirmed as in scope.
• Providing recommendations to improve creative generation quality, variety, and consistency.

Assessing:

• Copy quality and effectiveness.
• Brand voice adherence.
• Contextual relevance between the advertised brand/product and Prime Video content.
• Creativity and diversity of generated copy.
• Structural and lexical repetition patterns.

Qualifications

• A creative advertising, media, marketing, or copywriting background.
• Experience evaluating advertising content and creative quality.
• An understanding of brand voice and brand guidelines.
• Marketing messaging.
• Creative writing principles.
• Ad copy effectiveness.
• The ability to make nuanced judgments on subjective areas such as creativity, diversity of language, repetitive copy patterns, and structural variation.

Requirements

• Skills: Copywriting, Editing, Brand Voice, Brand Guidelines, Advertising, Short form copy, advertising copy, evaluation, copy editing, quality assurance, creativity, journalism, editorial.

Benefits

• Medical, dental & vision.
• Critical Illness, Accident, and Hospital coverage.
• 401(k) Retirement Plan with pre-tax and Roth post-tax contributions available.
• Life Insurance (Voluntary Life & AD&D for the employee and dependents).
• Short and long-term disability.
• Health Spending Account (HSA).
• Transportation benefits.
• Employee Assistance Program.
• Time Off/Leave (PTO, Vacation or Sick Leave).

Company Description

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.