[Hiring] VP of Indy SMB Sales @Ignite Visibility

Role Description

The VP of Indy SMB Sales works directly with executive leadership, the COO, CEO, and the sales team to drive new business growth and hit revenue goals for our Indy SMB division. This is a management- and training-heavy leadership role centered on building, coaching, and scaling our Indy sales team—directly leading the entire Indy sales organization to success.

• Drive team training, performance, and hands-on deal coaching.
• Work closely with Partnership and Network teams for seamless sales handoffs, lead routing, and cross-divisional collaboration.
• Bring a proven track record of managing, training, and scaling high-performing sales teams.
• Possess deep technical knowledge across the digital marketing ecosystem, including SEO, PPC, Web Design & Development, Content Creation, Social Media Marketing, and Reputation Management.

Qualifications

• 8+ years of Direct Sales and Sales Experience in digital marketing.
• 3+ years in a dedicated sales management/leadership role focused on coaching, training, and developing sales reps.
• Demonstrated experience leading team members to hit individual and team quotas through active co-pitching and daily deal coaching.
• Proven ability to partner with business development, referral networks, and partnership teams.
• Deep working knowledge across Earned Media (SEO, Web Design, Content Creation, Local Search) and Paid Media (PPC, Search, Paid Social).
• Familiarity with the unique sales cycles, lead generation needs, and pain points of home services/improvement contractors and healthcare practices.
• Proficient in CRMs and project management platforms: Salesforce, Basecamp, and Monday.com.
• Knowledgeable in digital auditing and research tools: Google Analytics, Google Search Console, SEMrush, Keyword Planner, and SpyFu.
• Proficient in Microsoft Office (Excel, Word, PowerPoint) and Google Workspace (Google Meet, Docs, Sheets).

Requirements

• Exceptional sales leadership, coaching, and team-building capability.
• Outstanding oral and written communication skills with strong executive presence.
• Strong negotiation, conflict-resolution, and customer-handling skills.
• High degree of self-organization, accountability, and time management.
• Complete comfort building rapport, presenting solutions, and closing sales via live phone and video calls.
• Ability to travel up to 20% for industry conferences, trade shows, networking events, and executive meetings when necessary.

Benefits

• Competitive base salary.
• Performance bonus.
• Annual bonus for a competitive total compensation package based on experience.