[Hiring] Vice President of Sales – New Market Development @Greenlight Health

Role Description

The Vice President of Sales – New Market Development will be responsible for identifying, developing, and opening new market segments for Greenlight Health Data Solutions. Reporting to the Chief Growth Officer, this position will initially operate as a senior individual contributor. The successful candidate will personally lead market development, customer discovery, solution positioning, pipeline creation, and enterprise sales efforts within new or emerging market segments.

This is not initially a broad commercial leadership or sales-management role. It is a hands-on growth position for an accomplished healthcare IT sales executive who is comfortable building a market from the ground up. The individual will:

• Determine where Greenlight's capabilities have the strongest potential.
• Engage prospective customers.
• Validate product-market fit.
• Develop compelling use cases.
• Refine pricing and packaging.
• Close early strategic customers.

As new markets become established and revenue opportunities scale, the scope of the role may expand to include building and leading dedicated sales resources.

Qualifications

• 12 or more years of progressive enterprise sales, market development, or commercialization experience within healthcare IT, healthcare data, enterprise software, SaaS, or related industries.
• Demonstrated experience selling to multiple healthcare-related markets, including:
  • Life sciences companies
  • Healthcare providers and health systems
  • Health insurance companies and other payers
  • Legal organizations
  • Healthcare technology companies
• Proven success introducing a solution into a new market or customer segment for the first time.
• Experience conducting customer discovery and using market feedback to establish product-market fit.
• Demonstrated ability to create enterprise pipeline and close complex, high-value transactions as an individual contributor.
• Experience developing or influencing product pricing, packaging, positioning, and go-to-market strategy.
• Strong understanding of complex enterprise sales cycles and consultative selling.
• Experience working with emerging products for which the sales process, buyer profile, or commercial model is not yet fully established.
• Ability to operate independently while collaborating effectively across product, marketing, finance, operations, legal, and executive teams.
• Established relationships within one or more of Greenlight's target markets.

Requirements

• Experience selling healthcare data, interoperability, health information exchange, analytics, artificial intelligence, workflow, or data-access solutions.
• Experience commercializing products in both established healthcare markets and adjacent industries.
• Familiarity with healthcare data privacy, security, consent, regulatory, and compliance considerations.
• Experience working in a growth-stage healthcare technology company.
• Experience developing strategic accounts that became reference customers or market-entry partners.
• Experience transitioning a founder-led or executive-led sales motion into a scalable commercial process.
• Previous sales leadership experience, combined with a willingness to operate initially as an individual contributor.

Benefits

• Competitive executive base salary.
• Performance-based incentive compensation.
• Potential long-term equity participation.
• Comprehensive benefits.

Leadership Attributes

The successful candidate will be:

• Entrepreneurial: Comfortable creating opportunities without relying on an established playbook or existing pipeline.
• Hands-on: Willing and able to personally prospect, conduct discovery, develop proposals, and close business.
• Market-driven: Skilled at listening to customers and separating meaningful demand from isolated requests.
• Commercially disciplined: Able to balance customer needs, revenue potential, delivery requirements, and profitability.
• Strategic and practical: Capable of evaluating markets at a strategic level while executing the daily work required to open them.
• Collaborative: Effective at influencing cross-functional teams without direct authority.
• Resilient: Comfortable with ambiguity, experimentation, long sales cycles, and changing market assumptions.
• Accountable: Focused on measurable market validation, pipeline development, customer acquisition, and revenue results.

Why Join Greenlight Health Data Solutions?

This position offers the opportunity to help define the next phase of growth for Greenlight Health Data Solutions. The Vice President of Sales – New Market Development will have significant influence over which markets the company enters, how its solutions are commercialized, and how early customer successes are converted into scalable revenue opportunities.

The role is well suited for a senior healthcare IT sales executive who enjoys personally building new markets, creating customer demand, and turning emerging opportunities into sustainable businesses.