[Hiring] Vice President, Marketing @Fortive

Role Description

We’re seeking a Vice President of Marketing to lead our marketing strategy, planning, and execution to drive growth and scale for ServiceChannel business. This leader will report to the Chief Commercial Officer and manage a team and agencies, working with Sales, Operations, Product, and Customer Success to achieve our overall go-to-market, revenue, and retention goals. You’ll bring your expertise and track record to help ServiceChannel continue to achieve high year-over-year growth.

Key Responsibilities

• Planning & Strategy:
  • Own the Marketing function for ServiceChannel, including annual planning, budget/investment prioritization, performance management, and execution across digital, AI-driven marketing, SEO/website, events, and lifecycle marketing.
  • Define the overall marketing plan, including strategy, marketing channel mix, campaigns, and investments – aligned with the goals of the organization.
  • Partner with the CCO and GTM leadership team to shape ServiceChannel’s growth strategy and annual marketing plan.
  • Maintain and enhance a campaign measurement framework to ensure ongoing management and adjustments aligned with the marketing funnel KPIs as well as pipeline, bookings, and revenue targets.
  • Accountable for the marketing budget, agency/vendor investments, campaign spend effectiveness, and resource allocation decisions.
  • Accountable for measurable contribution to pipeline creation, bookings, revenue growth, customer expansion, retention support, funnel conversion, and campaign ROI.
• Digital Demand Gen:
  • Drive strategy, execution, and optimization of multi-channel digital marketing programs to expand our marketing reach.
  • Work with product marketing and brand marketing to hone the creative and messaging of landing pages, ads, emails, and other digital assets.
  • Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements and channel optimizations.
  • Establish and track KPIs and leading indicators as part of these campaigns.
• AI & LLM-Driven Marketing:
  • Champion the use of AI-assisted workflows to reduce manual lift on the team and increase campaign velocity.
  • Identify and lead adoption of AI/agentic tools to help across the funnel.
  • Partner with IT/Engineering to responsibly integrate AI tools into the existing MarTech and data stack, ensuring data quality and governance.
• SEO/GEO/AEO and Website:
  • Expand the team's search strategy beyond traditional SEO to include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
  • Capture inbound leads via the website, including conversion rate optimization for turning website visitors into leads.
• Tradeshows & Events:
  • Own the strategy and execution of the company’s participation in trade shows and conferences.
  • Research, evaluate, and prioritize key industry conferences and trade shows.
  • Collaborate with Marketing, Sales, Product, and Customer Success teams to ensure consistent messaging and a well-orchestrated presence at the event.
  • Coordinate all aspects of event logistics including booth design and setup, promotional materials, technology requirements, and event-specific marketing campaigns.
  • Analyze event outcomes in terms of lead generation, sales conversions, brand exposure, and other KPIs.
• Relationship Marketing (Lifecycle / Engagement):
  • Oversee the strategy and execution to build strong relationships with our customers and increase share of wallet by up-selling & cross-selling new offerings.
  • Map out the customer journey and identify triggers/opportunities for upselling and cross-selling new offerings.
  • Design and deliver periodic targeted newsletters for existing customers.
• Manager and Leader:
  • Lead the marketing organization through subordinate managers and senior functional leads.
  • Continue to lead and develop a team of marketers to support all of the above.
  • Apply your experience in project management to initiatives and campaigns.
  • Partner with product marketing and corporate marketing functions to develop programs and campaigns.
  • Contribute to the content strategy and assets developed by product marketing.

Qualifications

• Minimum of 15 years of experience creating, executing, and leading marketing in B2B high-tech industries with at least 6 years leading a multi-discipline marketing function.
• Enterprise and commercial/mid-market marketing experience is required.
• Strategic, creative, and analytical thinker with the ability to build creative marketing campaigns that have a measurable impact on pipeline.
• Expertise across inbound and outbound strategies and tactics.
• Data-driven, with a firm grasp on key metrics and performance indicators.
• Marketing technology expert, with deep experience with the tools necessary for effective marketing.
• Hands-on experience leveraging AI/LLM-based tools and agentic workflows to drive marketing efficiency.
• Demonstrated track record of working with cross-functional teams to achieve revenue and retention goals.
• Ability to recruit, develop, and retain top talent.
• Comfortable leading change and optimizing the predictable revenue engine.
• Accountable for results, with the ability to work collaboratively across sales, marketing, and operations teams.
• Problem-solving skills to identify and solve complex problems.
• Can-do, positive, inspiring attitude.
• Ability to manage multiple priorities in a fast-paced environment.
• BA/BS degree.

Benefits

• Excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.

Company Description

ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in various industries. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI, and data with our software and services.