Role Description
The primary responsibility of the Territory Sales Manager (TSM) role is the successful onboarding and nurturing of new Pool Dealers and growth of existing Dealer’s purchase volumes in the assigned territory. The role is accountable for ensuring year-over-year growth. The TSM continuously works to improve Latham’s market (share) position through the implementation of organizational strategic goals, building strong customer relationships, assuring successful adoption of all Sales & Marketing programs and delivering unparalleled support to Latham specific product line Dealers.
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Implements Latham strategies based on geography, brands and programs.
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Serves customers in a defined geographic area working closely with Sales teammates, Marketing, Operations, and Customer Service while assuring compliance and adherence to company guidelines.
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Executes strategies and plans to ensure year over year growth in assigned product line sales at the dealer and region level; reviews dealer growth and support plans regularly.
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Implements freight structures, partners with Sales and customers to set up stocking yards and seek opportunities for efficiencies that drive margin improvement.
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Focuses execution to drive participation and results.
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Works with Marketing to recommend and implement pricing at the dealer level.
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Promotes, implements and drives adoption of Loyalty, Growth and Branding programs.
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Drives new relationships and enhance existing relationships with bundling programs (i.e. VARS/Automatic pool covers, Latham safety covers).
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Maintains a deep and thorough knowledge of the marketplace, competition and trends within the specified geographic area; recommends strategies for market share gains.
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Identifies opportunities for promotions, campaigns, products, and new distribution channels that will drive increased revenue and margin; provides regular feedback to the Marketing product manager-FG.
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Assists in specific market research and data gathering initiatives as needed.
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Oversees the disposition of slow-moving, obsolete and distressed pools (blems).
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Product Training – understands all product features and benefits and possesses the ability to conduct, educate and assist dealers in “How to Sell” (Boot Camps).
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Serves as point person for technical questions that arise from the dealers and other LPP staff.
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Works closely with Warranty Department to resolve issues.
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Serves as a subject matter expert for assigned product line legal issues involving consumers and dealers.
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Assists in the management and collection of Accounts Receivables.
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Participates in company and industry events, including trade shows.
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Performs other duties as assigned.
Qualifications
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Bachelor’s degree in business/marketing and a minimum of 3+ years of successful sales and/or marketing experience preferred; Associate’s degree or equivalent may be substituted with commensurate experience.
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A proven track record of effective Business Development, Networking, Public Speaking, Research, Territory Management, Training and Motivation Skills, Meeting Sales Goals, Professionalism, Reading and Writing Sales Plans and Financial Reports.
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Strong technical acumen/experience required.
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Travel Requirements: Approximately 70% of the time with overnights; previous overnight travel experience (50% minimum) a plus.
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Competent in Microsoft Office: Excel, Word, Outlook, PowerPoint, Customer Relationship Management (CRM) software, Mobile applications and online conferencing software.
Benefits
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Medical, dental, and vision coverage.
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24/7 telehealth and wellness resources.
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Personalized benefits advocacy and support.
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Expert second opinions and access to leading specialists.
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401(k) with a 50% company match up to 6%, and financial protection benefits.
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Flexible PTO and 11 paid holidays.
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Mental health, family care, and financial wellness resources.