Role Description
As a Territory Development Manager, you will be responsible for driving sustainable business growth via Operators, Chains and Trade Partner engagement. You are accountable for delivering business targets and executing a multi touchpoint contact strategy online and face to face for generating demand for Food Solutions Products as you deliver a seamless customer experience.
Key Responsibilities
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Demand Creation: Operators and Local Chain Accounts
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Engage with Local Chain Account and Operator Customers.
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Accountable for delivering business targets for the assigned Territory including Turnover, Reach & Penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.
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Execute CBP (Customer Business Plans), Win & Retain funnel, Contact Matrix and execute Multi touchpoint contact strategy on and off-line.
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Ability to convert Business Insights to Solution Selling to highlight Unileverβs ability to be ahead of the food trends.
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Gain insight and lead your customers to the right solution by preparing recommendations specific to their menu, kitchen operation and consumer.
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Demand Creation: Distributors/Trade Partners
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Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreements, Sell out activities and DSRs & Trade team engagement & KPIs.
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Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition.
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Close collaboration with Food Solutions Trade & eComm team to implement promotions by ensuring adequate stock availability and customer related activity to drive Sell-out.
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Ensure timely submission & settlement of distributor trade claims.
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Digital & Data
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Responsible for 100% engagement on automated warm leads & targeted leads driven via CRM.
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Drive conversion of leads in territory.
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Accountable for penetration strike rate target achievement based on automated Accounts & SKU prioritization.
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Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players).
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Drive Social Media Engagement & attendance of UFS Webinars CRM Tool.
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Data Enrichment β continuously enrich all operator data to ensure personalized content.
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Implement Omni channel (On and Offline) contact strategy for your territory.
Qualifications
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Experience in territory management and business development.
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Strong understanding of food solutions and market trends.
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Proven ability to engage and influence customers.
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Excellent communication and interpersonal skills.
Requirements
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Ability to work independently and remotely.
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Strong analytical skills to interpret data and drive decisions.
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Experience with CRM tools and digital engagement strategies.
Benefits
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This position is bonus eligible.