[Hiring] Senior Director of Retail, North America @ŌURA

Role Description

Oura is seeking an experienced and strategic Senior Director of Retail, North America to lead the growth and commercial performance of Oura’s retail business across the region. This individual will provide leadership, direction, and resource stewardship to the North America retail sales function while owning relationships with some of Oura’s largest and most strategic retail partners. The Senior Director will shape joint business plans, lead complex negotiations, and ensure the organization delivers against ambitious revenue, market-share, profitability, and customer experience goals.

As a senior commercial leader, the Senior Director will:

• Align retail objectives with Oura’s broader business strategy.
• Influence executive stakeholders internally and externally.
• Identify opportunities to expand distribution, productivity, and market share.
• Build the operating discipline required to deliver consistent results.
• Lead, mentor, and develop a high-performing retail organization.
• Partner closely with marketing, product, finance, operations, supply chain, customer experience, and e-commerce teams.

Qualifications

• 15+ years of progressive experience in retail sales, account management, or commercial leadership.
• Significant experience leading strategic retail accounts.
• Proven track record of growing revenue, market share, distribution, and profitability across major North American retailers.
• Experience leading complex negotiations and long-term business planning with senior retail executives.
• Strong executive presence, communication skills, and ability to influence stakeholders across functions and levels of seniority.
• Demonstrated success leading, developing, and scaling high-performing sales teams.
• Deep understanding of the North American retail market and consumer electronics, connected devices, health technology, or another relevant consumer category.
• Proven ability to create, review, and interpret financial, market, category, and customer performance information and translate insights into action plans.
• Exceptional strategic thinking, judgment, prioritization, and problem-solving skills.
• Proven ability to operate effectively in a fast-paced, high-growth environment with ambiguity and changing priorities.
• Excellent negotiation, relationship-management, written, and verbal communication skills.
• Passion for wellness, technology, Oura’s mission, and delivering results through others.

Requirements

• Define and execute the North America retail strategy.
• Lead annual and multi-year planning across select retailer portfolio.
• Identify and capitalize on market opportunities to drive revenue growth.
• Establish the operating cadence, performance standards, and decision-making processes.
• Own executive relationships and joint business plans with Oura’s largest retail partners.
• Build trusted, multi-level relationships with retailer executives.
• Lead high-stakes negotiations covering commercial terms.
• Develop account strategies balancing near-term performance with long-term partnership value.
• Set and achieve revenue, margin, distribution, sell-through, inventory, and market-share targets.
• Monitor business performance, diagnose trends and risks, and adjust strategies quickly.
• Evaluate and optimize retail investments.
• Create clear performance narratives and recommendations for senior leadership.
• Partner with finance and operations to improve forecasting accuracy.
• Lead, mentor, and develop a high-performing retail sales organization.
• Foster a culture of collaboration, inclusion, ownership, and continuous improvement.
• Work closely with cross-functional teams to deliver shared business outcomes.
• Maintain a deep understanding of the North American retail landscape.
• Provide regular executive updates on retail performance and market conditions.

Benefits

• Competitive salary and equity packages.
• Health, dental, vision insurance, and mental health resources.
• An Ōura Ring of your own plus employee discounts for friends & family.
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off.
• Paid sick leave and parental leave.
• Market-based approach to pay, varying by location.
• Region 1: $242,000-$285,000
• Region 2: $218,000-$257,000
• Region 3: $196,000-$231,000