Role Description
We are seeking a strategic and results-driven Sr. Client Partner, Advertising - Finance, Insurance & Travel to own and grow MyFitnessPal's advertiser relationships across three priority verticals: financial services, insurance and travel. You will partner directly with brand and performance marketers (and the agencies that represent them) to build multi-quarter programs on MyFitnessPal, translating each client's business goals into campaigns that reach our engaged, health-minded audience at moments of planning and intent. You'll work cross-functionally with product, engineering, revenue operations and marketing to deliver impactful campaigns and shape how we go to market in these categories. This role will require 30 - 50% travel.
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Own revenue and relationships for a portfolio of Finance (banking, cards, fintech, investing), Insurance (health, life, auto, home) and Travel (airlines, hotels, OTAs, cruise, destinations) advertisers, serving as the primary point of contact for client marketing leaders.
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Build and execute vertical-specific account plans and pipelines that drive revenue, client satisfaction and long-term retention, including annual planning around category seasonality (e.g., open enrollment, tax season, summer and holiday travel).
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Consult with clients on their advertising strategies, positioning MyFitnessPal's audiences, premium ad formats and first-party context as a fit for their category objectives, from awareness through consideration and conversion.
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Develop category point of view and pitch narratives for each vertical, including audience insights, case studies and proof points, in partnership with Marketing and Insights.
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Navigate the creative, legal and compliance considerations specific to regulated categories (financial products, insurance and health-adjacent claims) in partnership with Ad Ops and Legal.
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Collaborate closely with internal teams including Ad Ops, Rev Ops and Product to ensure flawless campaign execution, and relay vertical-specific client feedback to inform product and format roadmaps.
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Use data-driven insights to evaluate campaign performance against client KPIs, optimize strategies, and communicate results through compelling reporting and business reviews.
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Identify opportunities for upselling and cross-selling within existing accounts and expand into new advertisers in your verticals; partner with the Agency Partner team to coordinate on shared accounts and agency-led opportunities.
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Lead contract negotiations and manage deal structures, including direct IOs and PMP/programmatic deals.
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Stay informed on trends, competitors and emerging technologies in the advertising landscape and in the Finance, Insurance and Travel industries.
Qualifications
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8-10+ years of experience in digital advertising, media sales, or client management, preferably at a publisher, ad tech company, or agency.
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Proven track record of exceeding revenue targets and building deep client relationships.
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Experience selling to or working with advertisers in Finance, Insurance and/or Travel, with an existing network of brand and agency contacts in at least one of these categories and the ability to build strategic relationships.
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Strong understanding of digital advertising products, including programmatic, social, display, video and native formats.
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Excellent communication, presentation and interpersonal skills, including comfort presenting to senior marketing leadership.
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Analytical mindset with experience using tools like Google Analytics, Excel and ad platforms.
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Ability to thrive in a fast-paced, cross-functional environment.
Preferred Qualifications
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Experience working with Fortune 500 clients or large-scale ad campaigns in regulated categories.
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Familiarity with marketing performance metrics and attribution models (e.g., brand lift, conversion and incrementality measurement).
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Understanding of compliance and creative review requirements for financial services and insurance advertising.
Benefits
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OTE range for this role is $150,000 - $300,000 (Base + Bonus).
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Competitive salary and performance-based bonuses.
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Comprehensive benefits package (health, dental, vision, 401(k), etc.).
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Flexible work environment.
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Opportunities for professional development and career growth.
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Exciting Full-Time Employee Benefits, Perks and Culture.
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Face-to-Face Connections: Opportunities to meet and connect with your team members in person.
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Flexibility At Its Best: Flexible time-off policy with our Responsible Time Off benefit.
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Give Back: Volunteer days off to support community service.
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Mentorship Program: Matched with a teammate for career growth.
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Family-Friendly Support: Paid maternity and paternity leave.
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Wellness Comes First: Monthly Wellness Allowance for physical and mental well-being.
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Celebrate Greatness: Reward and recognition platform for exceptional contributions.
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Elevate Your Health & Fitness: Access to MyFitnessPal Premium.
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Unlock Your Potential: Virtual learning and development library.
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Championing Inclusion: DEI Committee fostering a diverse workplace.
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Healthcare Matters: Competitive medical, dental, and vision benefits.
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Secure Your Future: Retirement savings program with competitive employer match.