[Hiring] Salesforce Account Executive @FormativGroup

Role Description

Are you a strategic, relationship-driven sales professional who knows how to turn Salesforce partnerships into new business opportunities? FormativGroup is expanding our Salesforce SLED practice, and we're looking for a proven sales leader who can build meaningful relationships across State, Local Government, and Education, collaborate with Salesforce field teams, and drive growth through innovative consulting, implementation, and digital transformation solutions.

The Account Executive will be responsible for identifying, developing, and closing new business opportunities while expanding strategic relationships across SLED organizations and Salesforce ecosystem partners. This individual will leverage Salesforce expertise and industry knowledge to position FormativGroup as a trusted advisor and preferred implementation partner.

Key Responsibilities

• Revenue Generation & Business Development
  • Develop and execute a strategic territory plan focused on SLED accounts.
  • Generate new business opportunities through prospecting, networking, referrals, events, and partner engagement.
  • Build and manage a pipeline sufficient to achieve and exceed annual revenue goals.
  • Lead complex consultative sales engagements from discovery through contract execution.
  • Develop account plans for key target agencies, municipalities, counties, states, and educational institutions.
  • Identify opportunities for Salesforce implementation, optimization, managed services, AI, data, and application modernization initiatives.
• Salesforce Partner Engagement
  • Build strong relationships with Salesforce account executives, solution engineers, and regional leadership.
  • Develop joint account plans and co-selling strategies with Salesforce field teams.
  • Actively participate in Salesforce ecosystem activities, industry events, and partner programs.
  • Leverage Salesforce partner relationships to generate qualified opportunities and accelerate sales cycles.
• Client Relationship Management
  • Establish trusted advisor relationships with:
    • CIOs
    • CTOs
    • Chief Digital Officers
    • Agency Directors
    • Program Leaders
    • IT Directors
    • Procurement Officers
    • Education Technology Leaders
  • Facilitate executive-level discussions regarding digital transformation, constituent experience, student experience, automation, and service delivery modernization.
  • Identify and expand opportunities within existing client accounts.
• Solution Selling
  • Collaborate with FormativGroup delivery leaders, solution architects, and Salesforce practice teams to develop winning solutions.
  • Lead proposal development, pricing strategies, presentations, and contract negotiations.
  • Clearly articulate business value, ROI, and transformation outcomes to executive stakeholders.
  • Maintain expertise in Salesforce products and SLED market trends.
• Forecasting & Pipeline Management
  • Maintain accurate pipeline reporting and forecasting in Salesforce.
  • Track sales activities, opportunities, and account engagement.
  • Provide regular updates on territory performance and strategic opportunities.
  • Achieve quarterly and annual revenue objectives.

Qualifications

• 5-15 years of successful enterprise technology sales experience.
• Minimum 3 years selling Salesforce consulting, implementation, managed services, or related cloud solutions.
• Demonstrated success selling into:
  • State Government
  • Local Government
  • Public Sector
  • Higher Education
  • K-12 Education
• Consistent track record of exceeding quota.
• Experience managing sales cycles ranging from $100K to $5M+.
• Strong understanding of Salesforce platform capabilities and ecosystem.
• Experience collaborating with Salesforce partner and direct sales organizations.
• Exceptional executive presence and communication skills.
• Ability to travel up to 30%.

Preferred Qualifications

• Existing relationships with Salesforce Public Sector account teams.
• Experience with Salesforce offerings such as:
  • Public Sector Solutions
  • Education Cloud
  • Service Cloud
  • Experience Cloud
  • Data Cloud
  • Agentforce
  • AI and Analytics solutions
• Understanding of public sector procurement processes, contract vehicles, and budgeting.
• Experience selling consulting services, digital transformation, cloud, data, or application modernization solutions.
• Salesforce certifications are a plus.

Success Profile

• A hunter first with a strong business development mindset.
• Well-connected within the Salesforce ecosystem.
• Passionate about helping public sector organizations improve citizen and student outcomes.
• Comfortable engaging C-level executives and technical stakeholders.
• Strategic, disciplined, and highly accountable.
• Entrepreneurial and excited to help scale a high-growth consulting organization.

Key Performance Indicators (KPIs)

• Annual Revenue Attainment
• New Logo Acquisition
• Salesforce-Sourced Pipeline Generation
• Qualified Pipeline Coverage
• Partner-Generated Opportunities
• Account Growth and Expansion Revenue
• Forecast Accuracy
• Executive Relationship Development

Benefits

• Competitive base salary plus uncapped commission plan
• Accelerators for overachievement
• Comprehensive benefits package
• Remote-first culture
• Career advancement opportunities
• Access to Salesforce, cloud, AI, and digital transformation leaders
• Opportunity to shape and grow a strategic SLED practice