[Hiring] Sales Representative @Umdasch Group

Role Description

The Sales Representative plays a pivotal role in expanding Form-on’s market presence by developing strategic customer relationships, identifying new business opportunities, and executing a robust go-to-market strategy. This role combines field sales, market intelligence, and cross-functional collaboration to support the Dual Brand Initiative and drive sustainable growth. The ideal candidate thrives in a fast-paced, customer-centric environment and embodies Form-on’s values of simplicity, speed, and transparency. This is a remote position based within the assigned territory, requiring frequent travel throughout the region and occasional travel to the Form-on USA Headquarters, as needed.

Key Responsibilities

• Develop and implement sales strategies that align with Form-on’s market expansion goals and the Dual Brand Initiative.
• Identify and act on growth opportunities, new products, and market potential across your territory.
• Foster cross-functional collaboration and communication within Form-on and across the Umdasch Group.
• Represent and champion Form-on’s culture and values (we-Feel, we-Think, we-Do) internally and externally.
• Help identify and attract new sales talent in your region to support growth.
• Manage the full sales cycle: prospecting, acquisition, retention, and key account support.
• Build strong customer relationships through regular site visits (physical or virtual) and proactive engagement.
• Lead localized marketing efforts and campaigns in partnership with the Marketing team.
• Analyze and determine regional market prices for used and new formwork and scaffolding.
• Utilize smartCRM for accurate customer data and sales activity documentation.
• Collaborate closely with Customer Service on quotes, pricing, order processing, and delivery coordination.
• Ensure adherence to compliance standards, including EU/US sanctions checks and proper complaint handling.
• Contribute to regional planning, forecasting, budgeting, and weekly sales updates.
• Coordinate Dual Brand alignment with Doka country organizations and leverage internal support functions.
• Share regional market insights to support supply chain and business development.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, or a related field (or equivalent work experience).
• 3–5 years of B2B sales experience, preferably in construction, formwork, scaffolding, or industrial equipment sectors.
• Proven track record of territory management and new business development.
• Strong understanding of sales strategies, customer relationship management, and go-to-market execution.
• Familiarity with CRM tools (e.g., smartCRM) and digital communication platforms (e.g., MS Teams).
• Excellent interpersonal, negotiation, and communication skills.
• Ability to work independently in a remote environment, while effectively collaborating with cross-functional teams.
• Comfortable with frequent travel within the territory and occasional travel to company headquarters.
• Strong organizational and time management skills, with the ability to handle multiple priorities.
• Commitment to upholding compliance standards and contributing to a positive, values-driven team culture.

Benefits

• Competitive compensation.
• Comprehensive benefits including medical, dental, vision.
• Flexible Spending Account.
• Company paid life insurance.
• Supplemental voluntary term life insurance.
• 401k retirement plan (Roth and Non-Roth).
• Short-term disability.
• AFLAC policies.
• Paid time off (sick/personal, vacation, floating holiday and company paid holidays).