[Hiring] Sales Ops Lead @WellTheory

Role Description

WellTheory is entering its fastest phase of commercial growth, and we're looking for a Sales Operations Lead to serve as the operational backbone of the team driving it. This is a hands-on, individual contributor role that sits at the intersection of sales operations, revenue operations, systems ownership, marketing operations, and commercial execution. You'll own our Salesforce infrastructure, manage our commercial tech stack, coordinate conference and event execution, and build the enablement resources our reps need to perform.

This is a rare chance to build the operational foundation of a commercial team from the ground up. The right person is equally comfortable in a spreadsheet, a Salesforce workflow, and a cross-functional planning meeting, and gets real satisfaction from turning chaos into infrastructure. This role will report initially to our CEO, then to our Head of Commercial.

What You'll Do

• Own and optimize Salesforce infrastructure and overall sales systems strategy in partnership with an external admin and internal stakeholders.
• Manage the commercial tech stack, including tool selection, workflow optimization, system adoption, and rep efficiency.
• Partner with Finance, People Team, and C-Suite to design and manage sales quotas and compensation plans.
• Coordinate conference and event execution, including logistics, pre-event campaigns, post-event follow-up, and lead capture workflows.
• Improve sales team workflow and execution across process, contracting, legal coordination, and internal operations.
• Maintain and continuously improve the sales team's knowledge base, process documentation, and internal resources.
• Build and support sales enablement programs, including playbooks, messaging, onboarding materials, and training resources.
• Develop and improve outbound cadences, account development workflows, and rep outreach processes.
• Support data analytics and business case development for prospective employers, health plans, and other key accounts.
• Track and improve core operating metrics, including rep efficiency, conference lead follow-up speed, and process adherence.

Qualifications

• Deep commercial operations experience — with 7-12+ years in sales operations, revenue operations, or commercial operations, ideally supporting SaaS or digital health go-to-market teams.
• Understanding of the full commercial motion — from outbound through contracting — and where operations makes or breaks it.

Requirements

• Salesforce owner, not just user.
• Builder, not advisor.
• Strategic partner, not order taker.
• Analytical and data-driven.
• Organized and diligent.
• Cross-functional operator.

Benefits

• A mission-driven team working at the intersection of autoimmune health and scalable care delivery.
• The chance to build and own the operational foundation of a growing commercial team.
• A base salary range of $127,000 - 140,000: placement within it depends on directly relevant skills and experiences you bring to the role.
• Competitive equity, benefits, and remote work.

Bonus Points

• Digital health, healthcare, or employer/health plan market experience.
• Familiarity with outbound tools (Outreach, Salesloft, ZoomInfo, Apollo, etc.).
• Experience running conference or event logistics.