[Hiring] Sales Enablement Manager @Cengage Group

Role Description

The Sales Enablement Manager is responsible for translating product and go-to-market strategy into the knowledge, skills, and confidence sellers need to execute effectively in the market. This role partners closely with Product, Product Marketing, Marketing, Sales Leadership, and Learning & Development to build seller readiness across Cengage products and solutions.

• Translate product and go-to-market strategy into sales capability by partnering with Product Owners/Managers (POMs), Marketing, and Sales.
• Build product and solution confidence through enablement programs, training, and resources.
• Strengthen positioning and value storytelling by equipping sellers to articulate differentiated value.
• Increase seller proficiency in CLP and product demonstrations through targeted training and resources.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Education, or a related field.
• 5+ years of experience in Sales Enablement, Product Enablement, Sales Training, Product Marketing, Sales, or a related commercial role.
• Demonstrated ability to translate complex product capabilities into practical, seller-focused learning programs.
• Experience developing and delivering training programs that build seller knowledge, skills, and confidence.
• Strong facilitation, presentation, and communication skills.
• Strong cross-functional collaboration skills and experience partnering with various teams.
• Strong project management skills with the ability to manage multiple priorities.
• Experience with sales enablement and learning technologies; Highspot experience is a plus.

Requirements

• Experience developing product or solution certification programs for sales teams.
• Experience enabling sellers on product demonstrations and customer-facing solution presentations.
• Ability to translate product positioning and value propositions into practical sales conversations.
• Understanding of adult learning and instructional design principles.
• Experience developing scalable reinforcement and competency programs.
• Experience managing and maintaining sales enablement content libraries.
• Familiarity with Salesforce, Highspot, and other technologies commonly used within sales organizations.

Benefits

• Comprehensive and rewarding Total Rewards package designed to support and empower employees.
• Eligibility to participate in the company’s discretionary incentive bonus program.
• 5% Annual: Individual Target bonus.
• Base pay range: $78,000.00 - $93,200.00 USD.