[Hiring] Sales Development Representative @CrewBloom

Role Description

We are looking for a motivated Sales Development Representative & Appointment Setter to help grow a UK client base for a specialist cleaning and compliance business. This is a sales role, not a data-entry or calling role.

• Identify prospects and reach decision-makers such as business owners, facilities, property, estates, and operations managers.
• Understand their requirements, create interest, and book qualified appointments for the sales team.
• Remote role, working UK business hours, with full-time or part-time options.
• Structured training provided with opportunities to progress into SDR and eventually Account Executive/Sales Executive responsibilities.

Key Responsibilities

• Book qualified appointments for the sales team (primary KPI).
• Make high-volume outbound calls to UK decision-makers and hold natural, consultative business conversations.
• Identify the right decision-maker and ask discovery questions to uncover needs and upcoming requirements.
• Handle objections and establish whether there is a genuine opportunity.
• Qualify leads on need, authority, timing, current provider, problem, and opportunity.
• Research and build targeted prospect lists using Apollo, LinkedIn, Google, company websites, directories, and existing lead lists.
• Target sectors such as hospitality, care homes, healthcare, education, warehouses, factories, offices, property and facilities management, construction, and retail.
• Write personalised introductory and follow-up emails and run email sequences in the sales platform.
• Connect and engage with decision-makers on LinkedIn.
• Follow up consistently using a structured cadence (Day 1, 3, 5, 8, 14, then re-engagement).
• Record every interaction accurately in the CRM, including notes, objections, next actions, and follow-up dates.
• Confirm appointments, send confirmations, and follow up to reduce no-shows.
• Provide a clear handover to the salesperson for each booked appointment.
• Report weekly on activity, results, and market intelligence (objections, competitors, pricing concerns, sector response).
• Contribute ideas to improve the sales process.
• Work towards daily targets of approx. 40-70 calls, 8-15+ meaningful conversations, 20-40 emails/follow-ups, and 1-3 qualified appointments, adjusted for experience and hours.

Qualifications

• Experience in B2B sales.
• Cold calling and telephone sales experience.
• Appointment setting and lead generation experience.
• SDR/BDR or outbound sales experience.
• Experience using CRM systems.
• Excellent spoken and written English.
• Able to communicate professionally with UK businesses and senior decision-makers.
• Comfortable with email sequencing, LinkedIn, Google Workspace/Microsoft 365, spreadsheets, VoIP/dialler systems, calendars, and online meeting platforms.
• Experience with Apollo or similar sales platforms (Apollo is a strong advantage).
• Experience selling commercial cleaning, facilities management, property services, construction, compliance, health & safety, building services, mould remediation, hospitality, or B2B professional services (preferred).
• Confident, persistent, organised, resilient, and target-driven.