[Hiring] Sales Development Representative @Duco

Role Description

At Duco we have created a new role that sits right in the space between Marketing and Sales. With the drive and ambition of a salesperson, mixed with the strategic positioning, messaging and targeting of a marketer, you will create opportunities from inbound enquiries, increase engagement with our core customers at events, and drive additional demand from our marketing campaigns. An exciting, fast-paced role, you will be focussed on getting results from a group of around 800 target accounts, and your success will have a tangible impact on Duco’s bottom line.

• Identify key decision-makers at target accounts, then devise outreach strategies to engage with them and drive demand, including via email, cold calling, LinkedIn messages, direct mail, etc.
• Conduct high level conversations with those decision makers, leveraging thought leadership, use cases, case studies and other marketing assets, with the end goal of booking an initial meeting.
• Take ownership of all inbound enquiries, sending high intent leads directly to sales, while nurturing low/medium intent leads. A key part of the role will be creating and executing relevant, highly-personalised nurturing programmes to increase lead conversion rates.
• Drive engagement at events, including trade shows, webinars and in-person events we host ourselves. Work with the executive team and sales team to identify key contacts, book meetings, and send consistent, high-quality communication before, during and after the event.
• Meticulously log all activity, contact and account information in Salesforce, so we can see what’s working and what needs tweaking.
• Achieve monthly quotas of qualified opportunities within our target market of around 800 accounts.

Qualifications

• 3 years previous experience in a B2B sales or marketing role.
• Outstanding written and verbal communication skills: this role is about connecting with senior leaders and getting them to meet with us, ensuring you are always succinct and clear in all communication.
• Intrinsic drive to be successful: you will take the initiative to learn about our products and connect with the product and sales organisations to understand how Duco can best help our customers.
• A strategic outlook: this role isn’t about firing off thousands of identical emails then getting blocked. It’s about carefully considering the audience and your messaging, then forging trust and providing value over the long term.
• Resilience in spades: you won’t get through on the first try, prepare to be knocked back and keep trying!
• A growth mindset: can you keep testing and tweaking to continuously improve? Today’s tactics might not work tomorrow.
• A teamwork ethos: you will work closely with colleagues in the sales and marketing teams to get the best results for the company, not just taking shortcuts to boost your own results.

Requirements

• Bonus points if you also have experience working in financial services and/or enterprise marketing/sales.
• Experience working with Hubspot, Salesforce or similar CRM.

Benefits

• Fully remote role from Toronto, Ontario, Canada.
• Competitive salary package aligned with your skills and experience. Reviewed annually.
• Healthcare insurance through Manulife.
• RRSP Retirement Plan match.
• Unlimited annual holiday, because we trust our people to manage their own time off.
• Enhanced family leave.
• Personal learning and development opportunities.
• Referral bonus if we hire someone great who you’ve recommended to us.
• Spot Rewards.