[Hiring] Sales Development Representative @Procedureflow

Role Description

Procedureflow is looking for a driven and confident Sales Development Representative to join our growing BDR team. This is an outbound-heavy role where the phone is your primary tool. We take a phone-first approach because it is how we book meetings, build pipeline, and drive revenue. We need someone who is comfortable on the phone and genuinely good at starting conversations.

• Prospect into organisations across healthcare, government, utilities, financial services, and retail.
• Use AI to help orchestrate outbound by bringing together account research, buying signals, contact prioritisation, personalised messaging, and follow-up.
• Treat rejection as part of the process and take pride in booking quality meetings.

What You’ll Be Doing

• Make high-volume outbound calls daily as your primary method of prospecting.
• Use AI and trusted data sources to research target accounts, identify relevant business signals, and personalise outreach.
• Use AI to help orchestrate outbound workflows, including account selection, contact prioritisation, message development, sequence planning, and follow-up.
• Review and refine AI-generated research and messaging for accuracy, relevance, brand voice, and a natural human tone before it reaches a prospect.
• Book qualified meetings with senior and director-level contacts across target accounts.
• Execute coordinated multi-channel outreach across phone, email, and LinkedIn.
• Manage and maintain an organised prospect list for ongoing outbound campaigns.
• Qualify inbound leads generated through marketing, events, and campaigns.
• Test different prompts, messaging approaches, and workflows, then use performance data to improve future outbound activity.
• Log all activity, lead data, and next steps accurately in the CRM.
• Work closely with the sales and marketing teams to align on messaging, ICP, and campaign priorities.
• Learn and communicate the Procedureflow value proposition clearly and confidently.

Qualifications

• 1 or more years of experience in an SDR, BDR, or outbound sales role.
• Comfortable using AI as a daily sales tool and can give it clear instructions, assess the output critically, and improve the result.
• Understand that AI should support thoughtful prospecting rather than create generic, high-volume outreach.
• Cold calling does not intimidate you; you pick up the phone, and you are comfortable doing it every day.
• Comfortable speaking with senior executives and decision-makers at the director and VP level.
• Organised, disciplined, and can manage a high volume of activity without dropping the ball.
• Experience using Salesforce CRM or a comparable platform.
• Communicate clearly, and your emails and LinkedIn messages are concise, relevant, and written to earn a response.
• Thrive in a fast-moving environment and hold yourself accountable to targets.
• A degree or diploma in Business, Marketing, or a related field is an asset — but equivalent practical experience is equally valued.

Nice to Have

• Experience selling into or prospecting within healthcare, government, utilities, or financial services.
• Familiarity with outbound sequencing tools (e.g. Salesloft, Outreach, or similar).
• Understanding of AI, knowledge management, or contact centre technology.
• Experience with LinkedIn Sales Navigator for prospecting.
• Hands-on experience using AI for account research, list prioritisation, message personalisation, sequence planning, or reply analysis.
• Experience improving or documenting AI-assisted outbound workflows for a sales team.

Benefits

• Competitive Salary.
• Benefits From Day One - and we cover the health & dental premiums.
• Paternal Leave Top-Up.
• Retirement Savings - employer matching up to 4%.
• Employee Stock Options.
• Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
• Positive Team Culture - we work hard but we also have a lot of fun together!

Remote Workspace Requirements

This is a remote role where you’ll work from your home office in a safe and ergonomic setup. You’ll need a reliable internet connection that can support video calls and online collaboration. The work primarily involves using a computer for extended periods, so having a comfortable workspace that supports focus and well-being is important.

Apply Now!

The ProcedureFlow team is highly skilled, motivated, hardworking, and fun! This position would be ideal for you if you are looking to be part of a fast-growing SaaS business. Have we piqued your interest? Awesome! Submit an application today and let’s connect.

While many of our opportunities are remote positions, only those who are a Canadian citizen or a permanent resident of Canada with a valid Canadian work permit will be considered. All applications are appreciated; however, only those being considered for interviews will be acknowledged.

ProcedureFlow is an equitable and diverse employer; connect with us today!