Role Description
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Plans and executes sales targets and activities in a specified region for the portfolio of a unit in order to increase sales with all kinds of potential customers and to achieve defined commercial targets.
As a Regional Informatics Sales Specialist you will be responsible for:
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Develop and execute a regional sales strategy focused specifically on middleware, connectivity, and interoperability solutions.
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Drive new business development and expand existing accounts within hospitals, health systems, and laboratory networks.
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Sell middleware platforms that support:
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Instrument-to-LIS connectivity
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LIS-to-EMR/EHR integration
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Data normalization and transformation
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Rules-based autoverification and workflow automation
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Interface engine and API-based interoperability solutions
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Identify and engage key stakeholders including CIOs, CMIOs, Laboratory Directors, Pathologists, IT Integration Managers, and Clinical Informatics teams.
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Conduct in-depth technical and workflow discovery to understand integration gaps, interface failures, and operational inefficiencies.
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Translate complex middleware capabilities into clear clinical, operational, and financial value propositions.
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Deliver technical presentations, solution demonstrations, and architecture-level discussions in collaboration with pre-sales engineers.
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Manage a robust sales pipeline using CRM tools, ensuring accurate forecasting and opportunity progression.
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Lead complex, multi-system sales cycles involving IT, laboratory operations, procurement, and executive leadership.
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Coordinate with implementation and integration teams to ensure smooth transition from sale to deployment.
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Negotiate contracts, pricing, and service agreements in collaboration with legal and finance teams.
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Monitor competitive middleware platforms, interface engines, and emerging interoperability standards.
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Represent the organization at healthcare IT, laboratory, and interoperability-focused conferences and events.
Qualifications
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Bachelorβs degree in Business, Healthcare Administration, Information Technology, Computer Science, or related field.
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5-8 years of successful sales experience in healthcare IT, laboratory informatics, and/or enterprise software.
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Direct experience selling middleware, interface engines, integration platforms, or interoperability solutions.
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Proven success managing complex, technical, enterprise-level sales cycles.
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Strong ability to engage both technical (IT/integration) and clinical stakeholders.
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Excellent communication, presentation, and negotiation skills.
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Experience working with CRM systems.
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Willingness to travel within the assigned region.
Requirements
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Masterβs degree in Business, Healthcare Informatics, or related field (preferred).
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Experience with laboratory middleware platforms, interface engines, or healthcare integration engines (e.g., HL7 engines, API gateways).
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Strong understanding of HL7, FHIR, ASTM, and other healthcare data standards.
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Experience integrating laboratory instruments with LIS systems in physician lab, hospital or reference lab environments.
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Familiarity with cloud-based integration architectures and hybrid on-prem/cloud deployments.
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Background working with IDNs, academic medical centers, large hospital systems, or national reference laboratories.
Benefits
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Medical insurance
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Dental insurance
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Vision insurance
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401(k) retirement plan
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Life insurance
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Long-term and short-term disability insurance
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Paid parking/public transportation
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Paid time off
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Paid sick and safe time