[Hiring] Regional Business Director @AppliedVR

Role Description

AppliedVR is looking for a mission-driven Regional Business Director (RBD) with a passion for transforming healthcare through innovative technology, to support both the Commercial and VA/DoD sales efforts of AppliedVR. The RBD will be responsible for leading, coaching, and partnering with a team of 5-7 Territory Sales Managers to help drive the adoption and growth of RelieVRx® across an assigned area.

Responsibilities

• Manage a team of multi-state Territory Sales Managers to achieve sales objectives and drive territory growth.
• Hire, coach and develop Territory Sales Managers through onboarding, regular field rides, 1:1 conversations, training, and ongoing performance feedback.
• Document and deliver regular field coaching reports to capture observations, provide visibility into field execution, and reinforce alignment with Sales Leadership.
• Partner and collaborate with the VP of Sales, Director of Government Services, and area 1099s to align area-level execution with national and VA/DoD sales strategies and revenue targets.
• Translate broader sales strategies into clear, actionable plans for each Territory Sales Manager.
• Monitor trends, forecasts, and key performance indicators to proactively identify opportunities and performance gaps.
• Provide regular updates to sales leadership on performance, pipeline health, market dynamics, and forecast accuracy.
• Serve as a key field voice to the broader team; partner with Marketing, Patient Services, Manufacturing and the Executive team to share insights and feedback to inform strategic decision-making.
• Build and maintain senior-level relationships with providers, stakeholders and decision-makers within each territory.
• Support area-level budgeting and resource planning, including headcount needs and allocation of sales support resources.
• Participate in industry-related meetings/trade shows to promote AppliedVR and RelieVRx.
• Ensure all sales activities are conducted in strict adherence to company policies, industry regulations, and applicable laws.

Qualifications

• 8+ years of experience selling pain pharmaceuticals and/or medical devices in the United States.
• 4+ years of sales management experience leading direct line sales reps in multi-state region.
• Experience selling disruptive technologies and/or supporting the commercial launch of a new product or company.
• Expert-level understanding of the pain management market, with strong knowledge of applicable healthcare laws, codes, and industry policies.
• Demonstrated ability to translate strategy into execution to consistently meet or exceed financial and qualitative goals.
• Experience within the VA/DoD is preferred but not required; veterans highly encouraged to apply.
• Independent, entrepreneurial mindset with the ability to thrive in a fast-paced, startup environment and self-prioritize with minimal supervision.
• Valid US Drivers’ License and ability to drive or take other modes of transportation for in-person field activities.
• Ability to travel at least 60-75% of the time; including overnight stays and working conferences.

Location

• Northeast/East.
• Willingness to travel regularly within the regional area - with in-field activities occurring 3-4 days each week, with 1-3 days overnight weekly travel expected.

Compensation

• The base salary range for this position is $150,000 to $180,000.
• The total compensation package for this position also includes a competitive commission plan, car allowance, and equity compensation.

Benefits

• Medical/dental/vision healthcare benefits.
• 401k retirement plan with a 4% employer match.
• Employer-paid life insurance and long-term disability benefits.
• Employee assistance program.
• Remote work stipend and car allowance (for field reps only).
• Flexible Time Off for vacation.
• 11+ paid holidays per year.
• Sick time is accrued at one hour for every 30 hours worked, capped at 72 hours.
• Up to 12 weeks of paid parental leave for new parents.