[Hiring] National Sales Manager @BARCEL USA LLC

Role Description

The National Sales Manager, K-12 will lead the development and execution of Grupo Bimbo's K-12 growth strategy across the United States, with primary responsibility for expanding Takis, Popcornopolis, and future school-compliant snack platforms within public and private school systems.

This role will be responsible for driving profitable growth through:

• School districts
• Distributors
• Purchasing cooperatives
• State and regional bid processes
• School nutrition associations
• Broker partners

The ideal candidate will possess deep K-12 channel expertise, strong relationships throughout the school foodservice ecosystem, and a proven track record of building national growth platforms in highly fragmented markets. The role will work cross-functionally with:

• Sales
• Marketing
• Supply Chain
• RGM
• Finance
• Category Management
• Innovation teams

to build a sustainable K-12 business.

Qualifications

• Bachelor's Degree in Business, Marketing, Sales, or related field.
• 7+ years of foodservice sales experience.
• Minimum 5 years of direct K-12 foodservice experience.
• Proven experience managing school district, cooperative, or bid-based business.
• Experience managing broker organizations and distributor relationships.
• Strong negotiation, presentation, and relationship-building skills.
• Proficiency in Microsoft Office, CRM systems (Sales Force), and business analytics.

Requirements

• Existing relationships with major school districts and K-12 distributors.
• Experience within snack foods or branded consumer products.
• Knowledge of Smart Snack standards and school nutrition regulations.
• Experience launching new products in the K-12 channel.
• National account management experience.

Benefits

• Annual sales revenue growth
• New school district wins
• Bid submission and win rates
• Distributor penetration and growth
• Incremental placement volume
• Customer retention
• New product commercialization success
• Trade show ROI
• Broker performance metrics
• Forecast accuracy and profitability

Travel Requirements

• Up to 50% travel.
• Regular attendance at customer meetings, distributor reviews, state SNA meetings, and national trade shows.
• Ability to travel throughout the United States as required.

Ideal Candidate Profile

The successful candidate is an entrepreneurial sales leader who understands the complexity of the K-12 marketplace, thrives in a highly relationship-based environment, and can build a national platform from the ground up. They combine strategic thinking with strong execution, are comfortable navigating school bid cycles, and have a passion for bringing innovative brands such as Takis into school cafeterias across the country.