Role Description
The National Channel Manager is responsible for developing and managing strategic channel partner relationships, expanding private label opportunities, and driving revenue through GWS Tool Groupβs standard and modified-standard cutting tool portfolio. The Channel Manager will work closely with national and regional channel partners to:
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Identify product conversion opportunities
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Support go-to-market initiatives
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Improve channel engagement
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Ensure customers and partners understand GWS Tool Groupβs products, programs, capabilities, and value proposition
This position also serves as a key liaison between channel partners, sales, marketing, product management, customer service, and operations to align customer needs with scalable product and service solutions.
Qualifications
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Knowledge of cutting tools, manufacturing processes, distribution channels, supply chain, and standard product line management
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Strong distribution or National Channel background with a focus in cutting tools is required
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Experience supporting private label programs, standard product lines, channel contracts, or partner growth initiatives is preferred
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Account management, channel management, or strategic partner management experience is preferred
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Proven ability to develop new opportunities and expand existing channel partner relationships is ideal
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Degree in sales, marketing, business, engineering, or a related field is highly regarded
Requirements
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Capable of preserving confidential or sensitive customer, channel, pricing, and commercial information
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Strong understanding of channel partner business models, private label programs, product conversion strategies, and standard product line growth
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Effective time management, organization, follow-up, and multitasking skills
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Strong relationship-building skills with the ability to work effectively with national account teams, regional sales teams, channel partner leadership, and internal cross-functional teams
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Ability to understand customer applications and connect needs to appropriate standard, modified-standard, or private label cutting tool solutions
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Able to identify, develop, and execute growth opportunities within National Channels
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Effective written and verbal communication skills, including the ability to present product, program, and performance updates to internal and external stakeholders
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Good team player and able to work well under pressure in a fast-paced sales environment
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Proficient in Microsoft Excel, CRM systems, reporting tools, and sales performance tracking
Benefits
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Travel Required
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Must be able to lift 15 pounds at times
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Must be able to travel 50% of the time as required (Driving and Flying)