[Hiring] Market Development Director @Legacy Healthcare Services

Role Description

• Develop and implement a strategic outreach plan to target key community organizations and healthcare referral sources within assigned market, including:
  • Senior living communities
  • Hospitals
  • Physicians
  • Skilled nursing facilities
  • Rehab departments
  • Surgery centers
  • Ortho clinics
  • Home Health and Hospice agencies
  • Elder Law Attorneys
  • Estate Planners
  • Community groups and senior resources
• Establish new and ongoing relationships with targeted accounts and referral sources identified in individualized Marketing Pathway to increase referrals and achieve business growth goals.
• Prepare and conduct professional presentations, public speaking engagements, and in-services to organizations and groups where prospective clients and/or referral sources can be reached or influenced.
• Attend networking events, conferences, and other community activities to promote Legacy Home Care & Wellness and Legacy Better at Home, including:
  • Health fairs
  • Presentations and seminars at senior centers
  • Food banks
  • Churches
  • Senior living facilities
  • Alzheimer’s/Dementia Associations
  • Various other community and senior organizations
• Educate referral sources on the benefits and services offered by Legacy Home Care and Wellness, Legacy Better at Home, as well as all integrated programs available through Legacy Healthcare Services.
• Collaborate with the marketing team to develop promotional materials and campaigns, and engage in social media promotions via professional sites such as LinkedIn.
• Assist with patient-care intake and coordination of services as needed.
• Use contact management system to track and report on activity, monitor account development status, and plan next steps; review reports and activity with supervisor on a weekly basis.
• Rotate on-call responsibilities—the ability to take call after hours—with other staff as needed.
• Support and grow the Home Solutions services by keeping abreast of industry and community trends and referral opportunities.

Requirements

• Achieve established performance goals and key performance indicators (KPIs) related to referral growth and admissions.
• Maintain required levels of sales and market development activity to support organizational growth objectives.
• Ensure accurate, timely, and complete documentation of customer interactions and sales activities within the CRM.

Pay Range

USD $75,000.00 - USD $90,000.00 /Yr.