Role Description
The Manager, Mid-Market and Small Group Sales (East) reports to the Senior Director, Mid-Market and Small Group Sales and is the front-line leader for the East region team, which spans both Mid-Market sales executives and Small Group representatives. This is a new role at Inspira, created to put dedicated coaching and development between the Senior Director and the field. The role exists to make sellers better - through deal coaching, pipeline discipline, structured development, and fast, honest feedback - and is accountable for the East region’s new business number as the aggregate of the team’s results across both segments rather than through a personal book. This role and its West counterpart are mirror positions, each owning both Mid-Market and Small Group coverage within their own region. The strongest performers in this seat are the bench for future senior sales leadership at Inspira.
Duties & Responsibilities
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Coaching & Seller Development
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Coaches the East region team, across both Mid-Market and Small Group sellers, through weekly one-on-ones, deal strategy sessions, call and meeting coaching, and pipeline reviews.
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Adapts coaching approach to the seller type - Small Group representatives run higher-velocity, more transactional cycles, while Mid-Market sales executives run longer, broker-influenced, multi-stakeholder cycles.
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Helps the team build and refine outreach cadences across both segments.
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Owns onboarding, ramp, and time-to-first-sale for new sellers in both segments, in partnership with Sales Enablement.
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Drives adoption of sales plays, messaging, and AI-assisted selling tools in live selling, not just in training.
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Revenue & Pipeline Execution
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Owns the East region’s combined Mid-Market and Small Group new business target as the aggregate of team quotas, and delivers accurate weekly and monthly forecasts for both segments.
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Inspects and progresses deals, and attends key prospect, broker, and finalist meetings in a coaching capacity rather than as the primary seller.
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Sets and holds regional activity standards, prospecting expectations, and CRM hygiene across Inspira’s Salesforce environments.
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Escalates deal-level risk and resourcing needs early rather than at close.
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Market & Cross-Functional Partnership
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Supports regional broker and consultant relationships in coordination with the Head of Broker & Consulting Relations.
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Attends local and national events alongside sellers on the team to grow Inspira’s footprint in the market.
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Provides field intelligence on competitive activity, pricing pressure, and product gaps across both Mid-Market and Small Group.
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Contributes to the rollout of the Small Group inside-sales motion in the region.
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Other duties as assigned.
People Leader Responsibilities
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Manages a combined East region team of Mid-Market sales executives and Small Group representatives; team size varies with coverage and segment mix (typically 10-12 direct reports).
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Is hands-on and credible as a coach; sellers should be able to point to specific things they do better because of this leader.
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Provides timely, specific feedback and builds development plans grounded in observed selling behavior, not results alone.
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Addresses underperformance early and directly, in partnership with the Senior Director and HR.
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Participates in recruiting, interviewing, hiring, and onboarding for the region across both segments.
Qualifications
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Education & Experience:
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Minimum required:
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7+ years of sales experience in employee benefits, health and benefits, consumer directed health, or a closely related field.
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2+ years leading, managing, or formally coaching a team of sellers.
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Demonstrated experience coaching sellers across both a consultative, broker-influenced motion and a higher-velocity, transactional motion.
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Consistent record of quota attainment as an individual contributor prior to moving into leadership.
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Bachelor’s degree in Business, Marketing, or a related field, or an equivalent combination of education, experience, and training, required.
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Additional preferred:
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Experience with consumer directed health products (HSA/FSA/HRA/COBRA) preferred.
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Experience selling or leading in a broker- and consultant-influenced market preferred.
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Experience leading a team through a coverage model or operating model change preferred.
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Skills & Abilities:
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A developer of people who can point to specific sellers coached to measurably better performance.
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Strong deal coaching and consultative selling skills across both transactional (Small Group) and multi-stakeholder, broker-influenced (Mid-Market) sales cycles.
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Holds direct performance conversations early, and does it in a way that keeps the relationship intact.
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Reads a pipeline and identifies the behavior driving the result, not just the result.
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Fluency with Salesforce and AI-powered productivity tools.
Requirements
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Typical schedule is Monday-Friday, with flexibility to work evenings or weekends as needed to support client, partner, and industry engagements.
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Travel in up to 50% of weeks, typically one to two days at a time, for seller field time, client and broker meetings, and industry events.
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Must reside in the Pacific or Mountain time zone, within the assigned region.
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Ability to provide personal transportation from time to time.
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Prolonged periods of sitting and operating standard office equipment; occasionally lifts up to 25 pounds.