[Hiring] Inside Sales Representative @ACT Lighting Inc

Role Description

The Inside Sales Representative is responsible for supporting the sales organization through customer service, account support, lead generation, prospecting, and sales development activities. This position is designed to provide hands-on training in our products, customers, markets, and sales processes while helping alleviate administrative and sales-related responsibilities from key account managers and territory sales representatives.

Duties & Responsibilities

• Sales Support & Account Management
  • Provide sales support to Inside Sales team members.
  • Assist with customer inquiries, quote preparation, order follow-up, product recommendations, and account maintenance.
  • Coordinate with internal departments to ensure customers receive timely and accurate information.
  • Assist in managing customer projects, opportunities, and follow-up activities.
  • Support customer retention efforts through proactive communication and relationship building.
• Sales Training & Development
  • Participate in structured training programs covering products, manufacturing processes, sales techniques, CRM usage, and customer service best practices.
  • Develop a thorough understanding of the company's product portfolio, manufacturing capabilities, and target markets.
  • Participate in customer meetings, sales calls, trade shows, and industry events to gain real-world sales experience.
  • Learn territory management and key account management responsibilities through direct collaboration with experienced sales personnel.
• Lead Generation & Prospecting
  • Research and identify prospective customers through industry research, trade shows, referrals, internet research, and other lead-generation activities.
  • Re-engage inactive customers and dormant accounts to identify new business opportunities.
  • Conduct outbound calls, emails, and other outreach activities to generate qualified opportunities.
  • Qualify inbound and outbound leads and route opportunities to the appropriate salesperson when necessary.
  • Schedule meetings and introductions between prospective customers and account managers.
  • Maintain an organized pipeline of prospects and opportunities within the CRM system.
• Market Research & Business Development
  • Monitor industry trends, competitor activities, customer needs, and emerging market opportunities.
  • Assist with identifying new product opportunities and customer requirements.
  • Gather and communicate market intelligence to management and cross-functional teams.
• CRM & Administrative Responsibilities
  • Maintain accurate and detailed customer records, notes, activities, interactions, and follow-up schedules in the CRM system.
  • Generate reports regarding prospecting activity, lead conversion, pipeline development, and account engagement.
  • Assist with CRM data cleanup and ongoing customer database maintenance.
  • Ensure all customer interactions and opportunities are properly documented.
• Team Collaboration
  • Work closely with Sales, Customer Service, Marketing, Product Development, and Operations teams.
  • Collaborate with fellow sales team members to support company sales goals and customer satisfaction initiatives.
  • Participate in sales meetings, training sessions, and continuous improvement activities.
• Other Responsibilities
  • Perform other related duties as assigned.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Music Industry, or related field preferred.
• Sales, customer service, retail, business development, or related experience preferred.
• Strong desire to build a long-term career in professional sales.
• Excellent verbal, written, and interpersonal communication skills.
• Strong customer service orientation and relationship-building skills.
• Self-motivated with a willingness to learn and accept coaching.
• Strong organizational and time-management abilities.
• Ability to prioritize multiple projects and responsibilities.
• Comfortable making outbound calls and engaging prospective customers.
• Proficiency in CRM software, Microsoft Office Suite, and Google Workspace.
• Strong problem-solving and analytical skills.
• Ability to work independently and as part of a team.
• Interest in music, audio, live sound, musical instruments, production, or related industries preferred.
• Familiarity with cables, audio accessories, stage equipment, or related products.
• Experience using CRM systems and sales outreach tools preferred.
• Ability to work effectively from a home office environment with reliable internet access and the ability to maintain a professional workspace.
• Ability to travel up to 25% (may vary based on business needs and employee development opportunities).

Company Description

For more than 40 years, ACT Entertainment has been at the forefront of the entertainment technology industry. Our innovation has helped shape the future of how the world experiences music, audio, and live sound, and we are just getting started.