Role Description
As District Manager based in the Greater San Francisco Bay Area, you will be responsible for growing the VCT-USA portfolio across independent retail, on-premise accounts, and chains. This role is primarily sales- and activation-focused, executing key initiatives to strengthen customer relationships and support commercial growth.
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Accountable for market-level sales activation and driving key brand programs.
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Build strong relationships with top retail accounts, local chains, retail buyers, and on-premise decision-makers to identify key selling opportunities.
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Develop strong relationships with distributor teams to multiply efforts and gain share of mind.
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Coordinate market work-withs, surveys, and sales blitzes with distributor teams.
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Provide daily/weekly market performance recaps and identify execution gaps to distributor and VCT-USA management.
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Achieve assigned sales, distribution, depletion, and market share objectives.
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Develop target account lists and execution plans to drive distribution and sales growth.
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Present sales programs, pricing initiatives, promotional opportunities, and brand priorities to customers and distributor partners.
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Monitor account execution, including pricing, distribution, merchandising, displays, cold box placements, menu placements, and promotional compliance.
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Utilize CRM systems, reporting tools, and sales analytics to identify opportunities and monitor performance.
Qualifications
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Bachelor’s degree in business/marketing or related field plus a minimum two to five years progressive sales experience in wine and spirits or beverage industry, or equivalent combination education/experience.
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Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise, retail wine channels, and trade.
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Proven track record of achieving sales goals and growing market share.
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Experience working with wholesalers/distributors and key account customers.
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Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats.
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Strong verbal and written communicator with strong public speaking and presentation skills.
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Excellent interpersonal skills with the highest level of integrity.
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Proficiency in Microsoft 365 office applications including Word, PowerPoint, and Excel.
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Valid Driver’s License and the ability to be insured.
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Overnight travel approximately 10% - 15% of time; weekend and evening work as required to support events, promotions, and customer activities.
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Travel throughout region required.
Requirements
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Experience selling imports and/or organic categories, advantageous.
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Circana/Nielsen information experience, a plus.
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Familiarity with KARMA/iDig or similar CRM/sales execution platforms, advantageous.
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Wine education or certification, a plus (WSET or CSW preferred).
Physical Requirements
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Ability to lift and carry up to 50 lbs. and push/pull up to 30 lbs. on a frequent basis.
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Ability to frequently sit and work at a desk for long periods of time.
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Requires ability to frequently walk and occasionally stand, reach outward and upward, climb, crawl, squat, kneel, and bend.
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Requires hand and finger dexterity for keyboarding and frequently working at computer for extended periods of time.
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Additional physical requirements required as related to domestic/international travel via air and ground transportation.
Benefits
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First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match).
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Short and Long-Term Disability, paid vacation, sick leave, and company holidays.
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Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees.
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Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO).
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Employee-focused health, wellness, training, and safety-related programs as well as scholarship opportunities for dependents.
Compensation
Compensation for this role includes a target base salary range of $90,000 to $110,000, an annual incentive target that aligns with individual and company performance, and transportation-related benefits. Actual rates will vary and are based on a candidate’s relevant education, qualifications, experience, skillset, competencies, internal equity, location, and alignment with market data.
To Apply
Apply here
Requires successful completion of criminal background, DMV check, and drug screen. AA/EOE/M/F/D/V. You will be required to submit verification of your citizenship or legal right to work in the United States at the time of an offer of employment.