[Hiring] Director, Sales Enablement @Sanity

Role Description

As Director, Sales Enablement, you'll own the function end to end: onboarding and ramp, ongoing skills development, the methodology we sell with, and the measurement that shows whether any of it worked. You will take an AI-first mindset to build and maintain a modern Enablement system. This is a strategic leadership role with a hands-on mandate.

• Build an AI-first enablement strategy
• Become an expert in leveraging Sanity AI capabilities to maintain and build a world-class enablement system.
• Build real-time context-aware Agents that deliver exact buyer content, objection-handling scripts, and competitive insights directly inside their workflow.
• Diagnose the capabilities the Sales organization needs to strengthen and identify the highest-priority gaps.
• Use performance data and partnership with Sales leadership to determine where enablement can have the greatest impact and translate into a quarterly enablement roadmap.
• Own onboarding and ramp
• Own the new hire onboarding and ramp strategy end to end, from day one through the first pipeline and first closed deal.
• Design milestone-based ramp plans with clear certification criteria and measures of seller readiness.
• Build and scale ongoing enablement
• Build an automated, scalable approach to all enablement that reduces reliance on live, Director-led delivery over time.
• Own reinforcement, certification and refresh, including product launches, pricing changes and process rollouts.
• Own the playbooks, battlecards and talk tracks sellers actually use, built for a technical buyer.
• Partner with Product Marketing and Product so what we teach matches current messaging and where the product is going.
• Own the sales methodology
• Own adoption of and adherence of MEDDPICC and our qualification framework.
• Own the process work that makes selling repeatable, including stage definitions, deal inspection and win/loss.
• Enable managers, not just sellers
• Build the coaching guides, call review frameworks and manager toolkits that let front line leaders reinforce skills day to day.
• Make coaching a habit across the sales org rather than an event.
• Prove it works
• Define the metrics enablement is accountable for, including ramp time, win rate, quota attainment and pipeline generated, and build the reporting behind them with RevOps.
• Make seller ramp time a primary measure of enablement effectiveness, alongside broader seller performance outcomes.
• Lead the team
• Lead a small team covering instructional design, outbound enablement and technical enablement.
• Develop the team and create clear ownership and accountability across enablement programs and priorities.

Qualifications

• 8+ years in sales or revenue enablement at a B2B SaaS company, including 3+ years leading an enablement team.
• Direct experience with building AI workflows and Agents to automate and eliminate manual work with demonstrated efficiency results.
• Direct experience with Gong to gain deep insights into opportunities.
• Experience building an enablement function, not only running programs inside one.
• A strong facilitator with real presence.
• Fluency in a qualification framework such as MEDDPICC and Command of the Message.
• Comfortable in performance data, able to tie a program to a number rather than to attendance.
• Hands-on with the enablement stack: LMS, content management, conversation intelligence such as Gong, and Salesforce.
• Track record of improving ramp time, win rate and quota attainment.
• Bonus: experience enabling teams that sell to developer or technical buyers, and prior quota-carrying experience.

Benefits

• A highly-skilled, inspiring, and supportive team.
• Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth.
• A global, multi-culturally diverse group of colleagues and customers.
• Comprehensive health plans and perks.
• A healthy work-life balance that accommodates individual and family needs.
• Competitive stock options program and location-based salary.

Company Description

Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort.

Sanity recently raised an $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

Sanity pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services.