Role Description
The Channel Manager serves as the primary business consultant and strategic partner to assigned dealers and distributors, with accountability for growing and defending share, expanding full-line Hardie product adoption and driving sustained portfolio growth within the district. Acting as the primary point of contact for key channel accounts, this role collaborates closely with Sales Leadership, Central Sales Execution, National Accounts and cross functional partners to develop and execute channel strategies and tactics.
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Define and maintain the districtโs full-line portfolio strategy for the channel.
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Act as the districtโs subject matter expert on the channel for both dealers and distribution.
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Understand key levers for full-line portfolio growth within the channel and develop a prioritized key account plan with the DSM.
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Gain and maintain share with dealers and distributors.
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Be the primary POC for assigned accounts and product categories.
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Increase the ability and intent of key accounts to promote the full-line Hardie products.
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Gain new stocking positions and defend existing.
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Launch and sustain cross-sell campaigns, increase product line adoption and share of wallet within key accounts.
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Maintain and implement new programs.
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Oversee account coverage with distributors.
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Partner with the channel to drive downstream demand.
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Leverage channel relationships for joint targeting and to generate builder, installer and contractor leads.
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Educate channel sales teams on Hardie products to enable downstream demand.
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Maintain culture of excellence.
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Collaborate with team and prepare for weekly L1 meetings.
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Maintain upkeep of ad hoc cross-functional meetings and administrative tasks.
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Partner with the central sales execution, channel team and sales leadership for continuous improvement.
Qualifications
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Willingness and ability to cultivate relationships, grow networks, nurture leads, and passion to identify targets.
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Ability to negotiate and collaborate with business leaders to achieve an ideal outcome.
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Knowledgeable of market segmentation and go-to-market strategies.
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Familiar with Customer Relationship Management systems to aid in organization and planning.
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Understand dealer/distributor financials, market opportunity, competitive set, and builder/contractor dynamics.
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Mastery of sales process understanding sales funnel management and excellent sales practices.
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Ability to analyze market trends and adjust organizational strategy accordingly.
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Ensure consistent brand presence at customer locations; maintain POS and collaborate with Field Marketing.
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Building Products Knowledge: Familiar with basic construction practices.
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Bachelor's degree or equivalent experience required.
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5+ years of successful outside sales experience selling value-added products.
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Proven territory management and new business development.
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Excellent communication and presentation skills.
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Strong problem-solving and win-win negotiation capabilities.
Benefits
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Compensation: competitive salary and bonus eligibility.
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Insurance: day-one health coverage (medical, dental, vision, life insurance).
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Paid Time Off: vacation and company holidays.
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Retirement: 401(k) with 6% match.
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Investments: Employee Stock Purchase plan (ESP).
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Work-Life Balance: parental leave, wellness programs.