[Hiring] Channel Developer @Enthuse-Marketing

Role Description

Must be based within a 30-minute commuting distance of the designated market. The Channel Developer On & Off Premise is responsible for driving commercial performance across a territory of accounts for a large portfolio of spirit brands using strategic business solutions and hospitality industry expertise. Reporting to the Field Performance Manager, the Channel Developer On & Off Premise will leverage brand programming, education and agency resources to provide value for customers/account gatekeepers in turn building a long-term relationship for the portfolio.

• Core Responsibilities/Activities:
• Legal and Compliance Accountability: Maintain all legal and marketing code guidelines.
• Customer Engagement: Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions.
• Commercial and Performance Strategy: Plan, track, and implement brand and portfolio engagement using performance data.
• Consumer Strategy: Gain insight to consumer trends to inform customer engagement sessions.
• Identify merchandising opportunities by understanding portfolio priorities.
• Agency Accountabilities: Complete accurate and timely management of agency initiatives including:
  • Budget and expense management.
  • All reporting responsibilities.
  • Tracking and management of performance data using agency-appointed platforms.
  • Participation in all internal training initiatives.
  • Point of Sale, asset and warehouse management.
  • Brand, market, competitive and customer insight curation.
• Network Partnership: Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory.
• Learning: Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation.

What Success Looks Like:

• Commercial growth (exceeding goals) within territory.
• Delivery of program activities.
• Positive 360º feedback from manager, market team and client partners.
• Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client.
• Increasing brand and category knowledge.

The physical demands of this role require the following:

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale.
• Frequent lifting and moving cases of product and other objects of 50 pounds or more.
• The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Qualifications

• Minimum 3 years of experience in the bev-alc industry.
• Distributor or broker experience is a plus.
• Bar/restaurant/hotel operator experience a plus.
• Growing network of industry professionals in market.
• Knowledge of liquor laws, regulations, and rules.
• Interest in growing knowledge in spirits history/production and cocktail culture.
• Excellent written and verbal communication skills.
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships.
• Ability to tailor communications for a variety of on-premise environments.
• Deep understanding of market and industry trends.
• Strong budget management skills.
• Ability to work remotely.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
• Must have access to reliable transportation to travel to and from accounts.
• Desire for mentorship and willingness to contribute to team culture.
• Bilingual (English and Spanish-speaking) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Benefits

• The base compensation range for this job classification is between $60,000.00-$75,000.00 annually.
• This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
• This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands. We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.