Role Description
We are seeking a proactive, highly articulate BDR & Sales Operations Lead to serve as the operational and outbound sales engine for our founder/CEO. In this dual-capability role, you will combine multi-channel B2B outbound prospecting with high-level sales operations support. You will:
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Build targeted prospect lists based on our Ideal Customer Profile (ICP).
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Run outbound campaigns, qualify leads, and book introductory meetings for our CEO.
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Own the back-end follow-up, reviewing call recordings, drafting custom proposals, updating CRM hygiene, and maintaining pipeline accountability.
Key Responsibilities
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Outbound Prospecting & Appointment Setting
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Conduct deep prospect research and build clean lists of mid-market and enterprise decision-makers using Apollo, HubSpot, and data-enrichment tools.
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Run proactive outbound campaigns across email, LinkedIn sequences, and phone outreach using tools like Instantly, HubSpot, and Apollo.
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Engage inbound and outbound replies, qualify prospects against our ICP, manage calendar scheduling, send reminders, and handle rescheduling to ensure zero drop-off in meeting attendance.
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Sales Operations & Proposal Management
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Compile pre-call intelligence briefs detailing prospect backgrounds, company sizes, and relevant context prior to founder discovery calls.
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Review recorded sales calls to craft tailored follow-up email drafts, build client proposals, update CRM fields, and track next-step deliverables.
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Maintain meticulous database cleanliness across contact records, pipelines, deal stages, and campaign activity.
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Team Integration & Continuous Optimization
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Track and report key outbound metrics (open rates, reply rates, meetings booked, show-up rates) and adjust outreach messaging to optimize yield.
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Actively participate in daily/weekly team syncs, bringing an upbeat, collaborative personality to our lean team environment.
Qualifications
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3+ years of experience as an SDR, BDR, or Sales Operations Specialist running multi-channel outbound campaigns targeting mid-market or enterprise buyers.
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Direct, hands-on experience using HubSpot CRM, Apollo.io, Instantly (or similar cold email sequencers), and LinkedIn Sales Navigator.
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Ability to speak clearly to past campaign structures, channel strategies, conversion metrics, and qualified meeting numbers generated.
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Exceptional written and spoken English fluency. Outgoing, confident, and highly articulate with high emotional intelligence.
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Obsessive focus on data accuracy, professional correspondence formatting, and written polish.
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Full availability to work US Eastern Standard Time (EST) business hours in a dedicated, quiet home office setup.
Preferred (Big Pluses)
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Prior experience supporting founders or executive sales leaders directly in a lean startup setting.
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Background in corporate events, marketing services, or experiential sales enablement.