[Hiring] Advertising Account Director @Demandbase

Role Description

Demandbase is seeking an experienced and driven Advertising Account Director, Mid-Market to drive new business acquisition across the mid-market segment. This role is a unique opportunity for a mid-market seller to expand beyond ad-tech into SaaS and ABM, operating at the intersection of media, programmatic, software, and AI. You’ll own a defined mid-market territory focused primarily on net-new revenue acquisition, engaging accounts that may be new to Demandbase or have had limited prior engagement.

The Advertising Account Director, Mid-Market will play a critical role in expanding Demandbase’s Advertising business by bringing new customers onto the platform and establishing a strong foundation for long-term growth. You’ll focus on identifying, engaging, and closing new opportunities while introducing Demandbase’s Ads and ABM solutions to prospective customers. This is an ideal role for a hunter-minded seller who thrives in fast-paced startup-like environments and wants to broaden their expertise between media, adtech, and SaaS while helping shape Demandbase’s AI and mid-market Ads motion.

• Own a mid-market territory of approximately 100 accounts focused primarily on new opportunities.
• Prospect into new and previously unengaged accounts, developing greenfield opportunities from initial outreach through close.
• Convert previously inactive or lightly engaged accounts into new customers through discovery-led, consultative, collaborative selling.
• Build relationships with marketing, demand generation, and advertising leaders, developing multi-threaded engagement early in the sales cycle.
• Partner closely with GAD and ACS leads in a co-selling motion, aligning on account strategy and ensuring a cohesive SaaS and Ads go-to-market approach.
• Manage deal cycles ranging from fast-moving monthly or quarterly closes to more complex 6–9 month buying processes.
• Drive consistent outbound and inbound pipeline creation, maintain forecast accuracy, and execute disciplined sales processes.
• Serve as a trusted advisor in advertising, linking Demandbase’s Ads and ABM platforms to measurable customer outcomes.
• Collaborate cross-functionally with Marketing, Product, and Customer Success to strengthen Demandbase’s brand presence in the advertising ecosystem.

Qualifications

• 3–5+ years of mid-market or new business sales experience in digital media, DSP, ad-tech, or related advertising solutions.
• Proven success closing net-new business and building pipeline through proactive prospecting, outreach, and discovery.
• Experience selling into marketing and advertising teams, with the ability to engage both decision-makers and functional buyers.
• Demonstrated ability to convert cold or lightly engaged accounts into first-time customers.
• Comfortable operating without rigid playbooks; thrives in fast-paced, evolving environments.
• Curiosity, initiative, and creativity in uncovering customer needs and aligning solutions.
• Excitement of the use of AI, automation, and creative tactics to sell smarter.
• SaaS/ABM familiarity is a plus, but not required—this role provides exposure and growth into SaaS sales motions.

Benefits

• Comprehensive benefits package designed to support health, well-being, and financial security.
• Up to 100% paid premiums for Medical and Vision coverage.
• Access to mental wellness resources, including Modern Health.
• Flexible PTO policy and 15 paid holidays in 2025.
• No Internal Meetings Fridays for uninterrupted focus.
• Competitive 401(k) plan, short-term and long-term disability coverage, and life insurance.

Company Description

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status.

We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.