[Hiring] Account Director, Brand Sales @NielsenIQ

Role Description

MRI-Simmons is seeking a highly motivated Account Director, Brand Sales to drive both new business acquisition and organic revenue growth within existing accounts. This is a true hunter-farmer role. The successful candidate will be responsible for:

• Identifying, developing, and closing net-new opportunities.
• Expanding strategic relationships with existing enterprise clients.
• Serving as a consultative partner to various stakeholders including marketers, consumer insights teams, media organizations, analytics leaders, CRM teams, audience strategy groups, and retail media stakeholders.
• Uncovering business challenges and aligning the full MRI-Simmons portfolio to client objectives.

We are looking for an ambitious sales professional who thrives in complex consultative sales environments, enjoys opening new doors, and can build long-term partnerships that drive recurring growth.

Responsibilities

• Develop and execute strategic territory and account plans designed to drive both net-new business and expansion revenue.
• Prospect and engage senior decision-makers across brand marketing, consumer insights, analytics, audience development, media, CRM, customer data, and retail media organizations.
• Own the full sales cycle from prospecting through contract execution and renewal.
• Expand relationships within existing accounts by identifying new departments, use cases, and stakeholders that can benefit from MRI-Simmons solutions.
• Consult with clients to understand current consumer intelligence, audience targeting, measurement, and activation approaches and identify opportunities where MRI-Simmons can create value.
• Generate revenue through the sale of:
  • MRI-Simmons syndicated consumer insights solutions
  • Custom and bespoke research engagements
  • First-party data enrichment solutions
  • Audience development and segmentation services
  • Audience activation solutions
  • Retail media audience solutions
  • Consumer analytics and strategic consulting services
• Partner with internal research, analytics, client success, and product teams to develop tailored solutions that address client business objectives.
• Identify opportunities to embed MRI-Simmons data into clients' marketing technology, data, measurement, and audience ecosystems.
• Build executive-level relationships and become a trusted advisor to client leadership teams.
• Deliver compelling presentations, business cases, and thought leadership that demonstrate the strategic value of MRI-Simmons.
• Negotiate annual and multi-year agreements while maximizing client retention, expansion, and lifetime value.
• Maintain accurate pipeline reporting, forecasting, and account planning within Salesforce.
• Consistently achieve or exceed new business, renewal, and upsell revenue targets.
• Travel up to 35% as needed.

Qualifications

• 5+ years of successful experience selling syndicated research, audience data, consumer insights, marketing solutions, advertising technology, measurement solutions, data enrichment services, or custom research.
• Demonstrated success in both new business acquisition and account expansion.
• Proven ability to exceed quota in complex consultative sales environments.
• Strong understanding of consumer insights, media, advertising, retail media, MarTech, AdTech, and data ecosystems.
• Experience selling solutions involving consumer intelligence, audience targeting, customer data, activation, analytics, or measurement.
• Ability to engage and influence executive-level decision-makers.

Requirements

• Preferred Client Targets & Stakeholders:
  • CPG and consumer brands
  • Financial services
  • Retail and retail media networks
  • Healthcare and pharmaceutical organizations
  • Telecommunications
  • Travel and hospitality
  • Automotive
  • Technology and emerging digital-first brands
• Key buyer personas include:
  • Chief Marketing Officers
  • Chief Consumer Insights Officers
  • Consumer Insights Directors
  • VP/Director of Analytics
  • Audience Strategy Leaders
  • Media Directors
  • CRM and Loyalty Leaders
  • Customer Data Platform Leaders
  • Retail Media Leaders
  • Data Strategy Executives
  • Agency and Media Buying Leaders

Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee-Assistance-Program (EAP).