Role Description
MRI-Simmons is seeking a highly motivated Account Director, Brand Sales to drive both new business acquisition and organic revenue growth within existing accounts. This is a true hunter-farmer role. The successful candidate will be responsible for:
-
Identifying, developing, and closing net-new opportunities.
-
Expanding strategic relationships with existing enterprise clients.
-
Serving as a consultative partner to various stakeholders.
Success in this role requires the ability to uncover business challenges and align the full MRI-Simmons portfolio to client objectives.
Responsibilities
-
Develop and execute strategic territory and account plans.
-
Prospect and engage senior decision-makers across various organizations.
-
Own the full sales cycle from prospecting through contract execution and renewal.
-
Expand relationships within existing accounts.
-
Consult with clients to understand their needs and identify opportunities.
-
Generate revenue through the sale of:
-
MRI-Simmons syndicated consumer insights solutions
-
Custom and bespoke research engagements
-
First-party data enrichment solutions
-
Audience development and segmentation services
-
Audience activation solutions
-
Retail media audience solutions
-
Consumer analytics and strategic consulting services
-
Partner with internal teams to develop tailored solutions.
-
Identify opportunities to embed MRI-Simmons data into clients' ecosystems.
-
Build executive-level relationships and become a trusted advisor.
-
Deliver compelling presentations and thought leadership.
-
Negotiate agreements while maximizing client retention and expansion.
-
Maintain accurate pipeline reporting and account planning within Salesforce.
-
Consistently achieve or exceed revenue targets.
-
Travel up to 35% as needed.
Preferred Client Targets & Stakeholders
-
CPG and consumer brands
-
Financial services
-
Retail and retail media networks
-
Healthcare and pharmaceutical organizations
-
Telecommunications
-
Travel and hospitality
-
Automotive
-
Technology and emerging digital-first brands
Key buyer personas include:
-
Chief Marketing Officers
-
Chief Consumer Insights Officers
-
Consumer Insights Directors
-
VP/Director of Analytics
-
Audience Strategy Leaders
-
Media Directors
-
CRM and Loyalty Leaders
-
Customer Data Platform Leaders
-
Retail Media Leaders
-
Data Strategy Executives
-
Agency and Media Buying Leaders
Qualifications
-
5+ years of successful experience selling syndicated research, audience data, consumer insights, marketing solutions, advertising technology, measurement solutions, data enrichment services, or custom research.
-
Demonstrated success in both new business acquisition and account expansion.
-
Proven ability to exceed quota in complex consultative sales environments.
-
Strong understanding of consumer insights, media, advertising, retail media, MarTech, AdTech, and data ecosystems.
-
Experience selling solutions involving consumer intelligence, audience targeting, customer data, activation, analytics, or measurement.
-
Ability to engage and influence executive-level decision-makers.
Benefits
-
Comprehensive healthcare plan (medical, Rx, dental, and vision).
-
Flexible spending accounts and a Health Savings Account (including company contributions).
-
Life and AD&D insurance.
-
401(k) retirement plan including company matching contributions.
-
Disability insurance.
-
Tuition Reimbursement.
-
Discretionary paid time off program and 11 paid holidays.
-
Flexible working environment.
-
Volunteer time off.
-
LinkedIn Learning.
-
Employee-Assistance-Program (EAP).