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Sales / Business
Senior Business Development Representative
@Binary Defense
[Hiring] Senior Business Development Representative @Binary Defense
Mar 21, 2025 - Binary Defense is hiring a remote Senior Business Development Representative. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role involves designing and implementing scalable inbound and outbound prospecting strategies, optimizing sales handoff processes, and aligning with sales and marketing teams to drive revenue growth.
- Define lead scoring and prioritization criteria, leveraging 6sense and HubSpot to focus on high-intent leads.
- Implement structured email, call, and follow-up cadences to maximize engagement and conversions.
- Apply qualification frameworks such as BANT, MEDDIC, or CHAMP to ensure leads meet the right criteria before passing to sales.
- Track and analyze conversion rates from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) to Opportunity to optimize the funnel.
- Develop target account strategies using intent data from 6sense to prioritize high-propensity accounts.
- Align outbound prospecting with ABM strategies (one-to-one, one-to-few) and execute highly personalized outreach.
- Collaborate with marketing on multi-channel campaigns (LinkedIn, email, calls, direct mail, etc.) to increase engagement.
- Build customized sales plays based on buying signals and industry-specific pain points.
-
Track and report on core KPIs, including:
- Meetings Set
- Meetings Held
- Sales-Qualified Opportunities (SQOs)
- Pipeline
- Conversion Rates (MQL to SQL to Opportunity)
-
Monitor secondary metrics to identify areas for improvement:
- Response time to inbound leads
- Outbound touchpoint-to-meeting ratio
- Influence on deal velocity
-
Utilize the following tech stack:
- Salesforce: CRM and reporting backbone for lead and pipeline tracking.
- HubSpot: Inbound lead management and marketing automation.
- 6sense: Intent-based targeting and lead prioritization.
- Salesloft: Outreach automation, cadence tracking, and sales engagement.
Qualifications
- Solid history of sales success in a BDR or SDR role, preferably within a technology services environment.
- Expertise in solutions selling and value-based sales approaches.
- Experience working in a performance-based compensation structure.
- Degree education is preferred but not essential for the right candidate.
- Proficiency in CRM systems, MS Office, and other relevant sales tools.
Requirements
- Strong sales presentation, communication, and closing skills with a proven ability to generate and sustain new business.
- Experienced in managing outside sales, time, and territory effectively to maximize results.
- Exceptional verbal and written communication skills with the ability to present complex ideas clearly and persuasively.
- Capable of managing multiple activities, handling rejection, and maintaining focus on achieving goals.
- Keen attention to detail, ensuring accuracy in proposals, negotiations, and account management.
- Skilled in consultative sales methods, understanding customer pain points, and offering tailored solutions that deliver measurable value.
Benefits
- Competitive medical, dental and vision coverage for employees and dependents.
- 401k match which vests every payroll.
- Flexible and remote friendly work environment.
- Training opportunities to expand your skill set.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Sales / Business
Sales / Business
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 21, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
