Director of Partnerships @Betterlesson

[Hiring] Director of Partnerships @Betterlesson

Mar 04, 2025 - Betterlesson is hiring a remote Director of Partnerships. 💸 Salary: unspecified. 📍Location: Worldwide.

The Account Executive uses consultative sales practices to drive business growth and sustainability in their assigned business territory. This role is accountable for designing and executing a sales strategy that includes having a fluid understanding of key legislative issues within the assigned territory, cultivating relationships with key stakeholders, communicating the value proposition of BetterLesson’s (BL) and ABL’s products and services, and delivering a seamless journey from prospective buyer to customer. The Account Executive works in partnership with the broader Go-To-Market Team.

We are open to all resumes, but we are particularly interested in individuals with strong networks in the Pacific Northwest—WA and OR.

Here are some of the things you can expect to accomplish in this role:

Co-creates with sales leadership a territory plan and then executes a territory plan aligned with the Go-To-Market Strategy, which includes tactical steps addressing 1) priority state, regions, and accounts, 2) conference, event, and membership associations, 3) customer retention, referral, and renewals, 4) pipeline forecasting and sales activity and 5) territory budget and cost of customer acquisition
Uses a wide range of sales practices to cultivate sustainable relationships with key territory stakeholders (i.e. school superintendents, cabinet members, regional education leaders, professional development leaders, and building leaders) to expand the BL and ABL’s footprint and drive revenue growth, such as attending conferences, leading discovery conversations with their Sales Associate, cold-calling and networking, and generating referrals within their assigned territory.
Identifies and attends outreach opportunities that create a platform for conveying the value of BL and ABL products and services to target audiences.
Facilitates prospect presentations, roundtable discussions at conferences, virtual walks through discovery using pitch decks, and serving as a panelist at regional events aligning BL and ABL products and services to target audiences’ priorities.
Leads the discovery, scoping, negotiation, and purchasing phases of the customer journey, ensuring BL and ABL products and services are aligned with customer priorities.
Drafts scopes of work (typically in collaboration with a Solution Design partner) based on client priorities and manages the procurement paperwork processes with the client’s business office.
Works jointly with the customer-facing teams (e.g., Sales Associates, Customer Experience team members, and Solution Design) to monitor account health indicators (e.g., sold products, engagement at sessions, and NPS for products sold) to ensure impact, retention, and renewal.
Monitors the customer journey and analyzes account health data to identify risks, trends, and opportunities to upsell as well as expand our reach and impact with the partner.
Translates current events, public data, and federal and state legislative issues into tactical levers to improve territory strategy, deepen BL and ABL impact, and avoid potential pitfalls in the selling process.

About You:

Three or more years of experience in consultative, customer-facing roles selling K-12 educational products across all areas of business development, including prospecting, building, planning, and executing a successful territory or go-to-market plan.
Proficient knowledge and applied practice of maintaining records and accessing customer information in Hubspot and Salesforce or a similar Customer Relationship Management (CRM) tool.
Proficient knowledge of and applied practice with sales methodologies such as Solution Selling, Challenger Selling, or SPIN Selling.
General knowledge of K-12 legislation related to purchasing conditions in the U.S. market (i.e., federal funding and state funding).
Proficient knowledge of the K-12 education leadership roles and responsibilities that influence purchasing and who oversees Professional Learning programs in schools.
Flexibility to travel at least 40% of the time is required to visit current and prospective partners, attend conferences and events, and attend BL and ABL team meetings.

What We Can Offer You:

Remote-first work.
A flexible schedule and open vacation policy.
Comprehensive health benefits.
Equity in the business you are helping to build.
The opportunity to spend everyday working to improve outcomes for teachers and students.

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