[Hiring] Senior Product Manager, Web Growth @LastPass

Role Description

LastPass is looking for a Senior Product Manager, Web Growth:

• Grow organic acquisition, improve conversion, and keep lastpass.com technically excellent.
• Run experiments and measure impact to help LastPass deliver seamless access.

About the team:

• Join the Growth team within LastPass's Marketing organization.
• Responsible for turning lastpass.com traffic into trials and paying customers.
• Partner closely with web analytics, the Web Product Manager, and product marketing.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

• Partner closely with the Senior Director of Growth and the VP of Marketing.
• Work with a Web Product Manager, a Senior Engineering Manager, and an eCommerce Product Owner.
• Collaborate with web analytics and product marketing to ensure every change is measured.

What are some of the exciting challenges you will be working on?

• Grow organic visitor acquisition by developing and executing AEO and SEO strategies.
• Improve visitor-to-customer conversion by reimagining the customer journey.
• Design and run conversion optimization experiments to identify and scale growth drivers.
• Partner with engineering to keep lastpass.com fast, reliable, and technically flawless.
• Guide day-to-day website changes to ensure they're optimized for growth outcomes.
• Collaborate with the web analytics team for accurate tracking and instrumentation.
• Align roadmap priorities with growth goals with the Web Product Manager and product marketing.
• Report on growth impact through regular updates, reporting, and dashboards.

Qualifications

• Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy.
• Strong track record of designing and running conversion optimization experiments.
• Ability to partner with engineering teams to improve website performance and user experience.
• Proficiency with web analytics tools and using data to identify opportunities.
• Strong communication skills, with experience presenting growth results to stakeholders.
• Collaborative and results-oriented approach, balancing experimentation with technical rigor.

Requirements

• Experience in growth-focused product management.
• Strong track record in conversion optimization.
• Ability to work with engineering teams.
• Proficiency with web analytics tools.
• Strong communication skills.
• Collaborative approach.

Benefits

• Competitive compensation.
• Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days.
• Parental leave.
• Comprehensive health coverage, including dependents.
• Home office setup support.
• LastPass Families free account for up to 5 members.
• Continuous learning and development opportunities, including an annual learning stipend.
• Peer-to-peer recognition through Quantum Workplace.
• Employee Assistance Program for well-being support.
• Remote work stipend to support home office needs.
• Short-Term or Remote-Centric Work Arrangements for added flexibility.