[Hiring] Senior Product Manager, Growth @PPLSI

Role Description

LegalShield exists to make legal help affordable and accessible. The Senior Product Manager, Growth owns the experiences that bring consumers to us and turn them into members. This is one of the most visible product roles in the company: you report to the CPO, partner daily with the CMO, and lead a dedicated squad of 4–5 engineers with embedded design across every product in our direct-to-consumer (D2C) channel.

Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions. Our first, a free document review experience, is live today, and free experiences are expected to be a growth lever for 2027. You will also be Marketing’s product partner for the website, landing pages, nurture journeys, consent management, and checkout. This is a 0→1 role for a builder who moves fast and likes autonomy.

Responsibilities

• What Success Looks Like
  • Key metrics to move: account generation, free-to-paid conversion, and on-site conversion
  • First 12 months:
    • Scale the document review experience
    • Launch additional freemium experiences with clear upgrade paths
    • Run a high-velocity testing program that measurably moves all three metrics
• Performance Outcomes
  • Own the freemium strategy, roadmap, and results across all D2C products
  • Find, validate, and launch free experiences that capture users and convert them to paid subscriptions
  • Optimize the full free-user journey, from sign-up and activation to upgrade
  • Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense
• Marketing Technology & Top of Funnel
  • Own the product roadmap for the website, landing pages, and checkout, prioritized by conversion impact
  • Work with Engineering (platform owners) and Marketing to put Segment, Iterable, and Ketch to work in nurture, lifecycle, and consent experiences
  • Make sure tracking and instrumentation give the business a reliable view of funnel performance
• Experimentation & Data
  • Run A/B and multivariate testing at scale, with clear hypotheses, success criteria, and quick decisions
  • Do your own analysis in Google Analytics and Mixpanel, and combine it with user research to understand why users convert or don’t
• Engagement & Collaboration
  • Partner closely with the CMO and Marketing teams (paid search, product marketing, retention) on goals and priorities, and say “not now” with data when needed
  • Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums

Qualifications

• 5–10 years in product management, including growth, acquisition, or conversion-focused work
• Proven results owning high-traffic website, landing page, or checkout experiences
• Experimentation at scale, with the statistical judgment to read results correctly
• Hands-on experience with marketing technology platforms and the Google Analytics suite
• Bachelor’s degree in a related field, or equivalent experience

Requirements

• Freemium, free trial, or product-led growth experience converting free users to paid subscribers
• Mixpanel, Segment, Ketch, and/or Iterable; consumer-facing AI products; D2C subscription businesses

Benefits

• Comprehensive benefits package that includes medical, dental, and vision coverage
• Company-paid short-term disability and basic life and AD&D insurance
• 401(k) retirement plan with company match
• Paid time off, paid holidays, paid sick leave, and paid parental leave
• LegalShield and IDShield membership plans
• Quarterly bonus based on company and individual performance