[Hiring] Product Manager, Growth Strategy @Marigold

Role Description

Campaign Monitor, part of Marigold, is a self-serve email marketing platform used by thousands of businesses to build, send, and measure campaigns. We’re looking for a Product Manager, Growth Strategy to shape how marketers move from signup to paid customer and to bring an outside-in view of the market into our product decisions.

• Own the end-to-end self-serve conversion picture.
• Analyze signup, onboarding, activation, trial, and paid conversion; identify the actions, sequence, and timing that distinguish successful customers; and define shared activation and conversion measures.
• Turn product behavior into action.
• Build funnel, cohort, retention, segmentation, and pathing analyses; translate findings into prioritized recommendations with product and go-to-market partners; and measure outcomes after changes launch.
• Assess the competitive landscape.
• Use alternative products firsthand to compare acquisition, onboarding, activation, pricing, packaging, and monetization, and identify category trends, useful patterns, and areas of competitive advantage.
• Build and maintain a self-serve market opportunity model, including addressable segment size, Campaign Monitor’s current position, realistic growth opportunities, transparent assumptions, and sensitivities.
• Keep leaders informed on material changes in the email service provider (ESP) category, including deliverability and authentication, AI-driven products, and pricing and packaging.
• Be a trusted interpreter of product metrics and an effective partner across teams and time zones.

Qualifications

• 5+ years of product management experience, including meaningful ownership of or influence on signup, onboarding, activation, trial conversion, or monetization in a product-led, self-serve business.
• Hands-on product analytics experience, with Amplitude strongly preferred.
• Strong quantitative modeling and market-sizing skills, with the ability to make assumptions and limitations clear.
• A record of influencing without direct authority.
• A self-directed approach to broadly defined goals, with ownership from discovery through measured outcomes.
• Practical fluency with AI tools for research and synthesis, paired with sound judgment about their reliability and limitations.

Requirements

• Experience in email marketing, marketing automation, martech, or the ESP category, especially serving SMB or low-touch customers.
• Experience launching pricing or packaging changes in a self-serve product.
• Experience working in a globally distributed product organization.

Location Eligibility

This position is eligible for hire in the following US states: Arizona, Florida, Georgia, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Tennessee, Texas, and Virginia.

Compensation & Benefits

• The base salary range for this role is $140,000 - $150,000 annually.
• Medical, dental, and vision insurance; life, accident, and disability insurance; supplemental health benefits; FSA; EAP; and pet insurance.
• Generous Open Time Away, paid holidays, and a birthday benefit day off.
• Paid volunteer time.
• A 401(k) plan with a company match on your contributions.
• A supportive remote work environment with flexibility.
• Paid parental leave and support for life events.