[Hiring] Growth Product Leader @iFIT

Role Description

iFIT is building its next generation subscription product, and the Growth Product Leader owns the funnel. You are accountable for every step between a new visitor and a paying, retained member:

• Activation
• Onboarding
• Trial to paid
• Free to paid
• Referral and viral growth
• In product save flows

You lead a small team of product managers and analysts and run the Growth lane of the single product backlog. You report to the Head of Product and partner daily with the Chief Subscription Officer on offer economics, with Marketing on acquisition, with Retention on save flows, with Design on growth surfaces, and with Analytics, who hold the experiment gate.

What You Will Own

• Paywall and plan surfaces
• Trial to paid and free to paid
• Paid subscriber conversion
• Activation and onboarding
• Referral growth
• Product led growth
• In product save flows
• Growth roadmap and experimentation
• Partner driven acquisition

How You Decide

Decides:

• Activation, onboarding conversion, trial to paid, free to paid, referral growth, and the Growth roadmap and PRDs, paid subscriber conversion.

Consulted on:

• Paid acquisition
• Core engagement features
• Retention lifecycle programs
• Design system standards
• UX research

Measured by:

• Analytics, which owns KPI definitions, cohorts, and LTV and CAC.

Does not own:

• Pricing and offer economics (CSO)
• Overall acquisition, paid, and brand (Marketing)
• The retention number (Retention)
• Engagement outcomes (Core)

What Success Looks Like

• Substantial revenue and subscriber growth
• Efficient marketing funnel driven by the product
• Building the #1 app in Fitness
• Best in class onboarding conversion, activation rate, trial and paid conversion, CAC, and save rate
• A steady, well run experiment cadence with documented learnings and clear readouts

Qualifications

• 8 or more years in product, with 3 or more years leading growth for a consumer subscription or mobile product
• Proven record of moving funnel metrics through experimentation: onboarding, paywall, trial, and conversion
• Strong command of subscription metrics: LTV, CAC, cohort retention, and conversion funnels
• Experience managing and developing product managers and working closely with analysts
• Skill working across Marketing, Design, Engineering, and Retention without owning their budgets or roadmaps
• Direct communication and a bias for shipping, measuring, and iterating

NICE TO HAVE

• Experience in fitness, health, wellness, or content driven consumer products
• Experience with AI driven personalization in onboarding or conversion
• Experience with referral programs, partner distribution, or App Store optimization

Disclaimer

Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status. Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY.

Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.

Pay Range: $180,000 — $200,000 USD

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.