[Hiring] Product Growth Marketing Manager @Valsoft Corporation

Role Description

This is an execution-first growth role. You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work:

• Translating individual product propositions and features into audience-specific messaging.
• Deploying that messaging through various tactics.
• Managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing.

You’ll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion.

In a given week you might:

• Ship a new CRM workflow.
• Tune a fit-and-intent scoring model.
• Launch a demand-gen test to a newly enriched segment.
• Build an app telemetry guide for a feature release.
• Fix a routing rule that's sending leads to the wrong queue.
• Walk leadership through what moved in the funnel and why.

You’ll build the machine, and you'll run it.

You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment.

Qualifications

• 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role.
• Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting.
• Experience partnering with product leadership to define positioning and value propositions.
• Proven ability to translate individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement.
• Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches.
• A track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes.
• Experience building behavior-triggered lifecycle programs across email and in-app channels.
• Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools.
• Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries.
• Strong project management and systems thinking, with a habit of documenting what you build.
• A builder mentality and the ability to move comfortably between strategy and hands-on execution.

Requirements

• Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation.
• Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation.
• Orchestrate the GTM stack (CRM, app telemetry, data enrichment, and automation tools).
• Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps.
• Design, deploy, and continuously tune fit, intent, and product-usage scoring models.
• Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth.
• Run a structured demand-gen experimentation program.
• Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments.
• Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back.
• Build behavior-triggered journeys that combine CRM email and telemetry in-app guides.
• Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion.
• Build and own dashboards and recurring funnel reporting for RevOps and leadership.
• Set attribution and experiment measurement standards.

Benefits

• Opportunity to build the GTM engine rather than inherit a finished one.
• Work in a collaborative environment with a focus on customer insights and market opportunities.
• Access to a supportive team to help you get up to speed with industry-specific knowledge.

Company Description

For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve.

We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community.